Narrative & Brand Strategy Strategist

FieldAI•Irvine, CA

2d•$140,000 - $200,000•Hybrid

About The Position

We are looking for a Narrative & Brand Strategy Lead to own Field AIâs strategic narrative. This role defines, governs, and amplifies how the company is positioned as the category leader across all audiences and channels. Sitting at the intersection of brand strategy, content governance, PR, and digital experience, this role translates real product capability and traction into clear, credible, and scalable market narratives. You will ensure that everything we say is strategic, provable, consistent, and amplified through the right internal and external voices at the right time. This is a high-leverage role with direct impact on credibility with customers, investors, analysts, and the broader ecosystem.

Requirements

Experience in brand strategy, narrative development, corporate communications, or related roles
Proven ownership of category positioning and company-level narrative in a technical or emerging market
Strong ability to translate complex product and technical capabilities into clear, credible market language
Experience owning canonical messaging, positioning frameworks, and claims governance
Deep understanding of evidence-based storytelling and credibility-driven brand building
Experience partnering closely with product, engineering, leadership, and go-to-market teams
Strong editorial judgment with the ability to set and enforce content standards
Experience managing content review, approval, and governance processes
Comfortable owning executive-facing communications and preparing leaders for public moments
Excellent written and verbal communication skills with high attention to precision and consistency

Nice To Haves

Experience defining or shaping a new category in a technical or frontier industry
Background working with deeply technical products such as AI, robotics, autonomy, or infrastructure software
Experience extracting insight from market signals to assess company positioning, narrative credibility, and category leadership
Strong point of view on narrative discipline versus hype in emerging technology spaces
Experience building brand systems and narrative frameworks from first principles
Comfortable operating in fast-scaling, ambiguous environments with high ownership and accountability
Experience guiding third-party amplification through partners, consultants, or influencers
Ability to balance growth, demand generation, and narrative integrity without compromise

Responsibilities

Own the brand map and distribution strategy, grounding decisions in clear analysis of audience behavior, channels, and market dynamics
Own Field AIâs category narrative and present the company as the credible category leader
Translate real product capabilities and deployments into clear, defensible market messaging
Define and govern narrative architecture, claims, proof points, and terminology
Ensure consistent positioning across executives, investors, PR, sales, recruiting, and marketing
Own canonical messaging, content priorities, and the editorial roadmap
Set and enforce evidence standards and review processes for all external content
Decide what narratives get amplified, when, and through which channels
Coordinate amplification across employees, investors, partners, analysts, and influencers
Own brand identity, voice, website narrative, and digital copy quality
Partner with growth teams to improve conversion without sacrificing credibility
Run social and public channels as proof-driven credibility platforms
Own corporate communications, media relations, and executive public readiness
Ensure external coverage accurately reflects what the product can truly do