Brand Strategist

Credit Karma•Charlotte, NC

About The Position

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City. Banking services provided by MVB Bank, Inc., Member FDIC We are looking for an experienced Brand Strategist to uplevel how we bring the Intuit Credit Karma brand to life through marketing that gets noticed and delivers results. In this role, you’ll develop fresh, insight-driven creative briefs for campaigns across all channels, partnering cross-functionally across Intuit and with external agency partners to deliver innovative creative that drives impact.

Requirements

5+ years of experience in Brand Strategy, Creative Strategy or Brand Planning roles working closely with creative teams to shape brand narratives and guide creative execution. Prior experience at a creative agency or agency-style in-house team is a plus
Demonstrated ability to contribute to brand strategy development, audience insights, and campaign planning
A proven track record of using data at all levels of decision making and operations – both quantitative and qualitative

Nice To Haves

Ability to build and maintain strong cross-functional relationships, leveraging keen emotional intelligence and powers of persuasion
Excellent verbal, written, and interpersonal communication skills
A passion for creating transformative consumer experiences, and a track record of inspiring impactful creative via cultural, consumer, competitive and company insights
High energy and positive attitude with a "can do," solution-oriented mindset
Familiarity with various research methods used to inform, vet and optimize creative development, with an ability to drive research directly if needed

Responsibilities

Develop fresh insights and creative strategies to build Credit Karma’s relevance and differentiation in the market.
Collaborate with Research and Product Marketing to inform these strategies, and with Media, Growth Marketing and Creative Production to bring them to market
Partner closely with creative teams to develop provocative, insight-driven strategies that spark innovative and effective marketing campaigns, leveraging consumer, industry and cultural insights, along with a strong understanding of digital marketing trends
Leverage brand messaging expertise and an understanding of full-funnel marketing dynamics to inform concepting and creative direction across consumer behavior, measurement by funnel stage, channel and platform considerations (TV, OTT, digital, social, landing pages, email, push, in-product) and the evolving social and content landscape
Collaborate with Paid Marketing and Social Strategy partners to support integrated cross-channel strategies to drive key business goals
Own reporting on creative effectiveness and impact. Analyze performance data, surface actionable insights and partner with Marketing Analytics and Growth Marketing to inform optimization
Build strong relationships with cross-functional partners and effectively communicate recommendations to senior stakeholders
Proactively identify new opportunities to unlock growth and contribute ideas that drive meaningful business impact