Narrative and External Brand Engine Lead

Valon Tech • New York, NY

2d

About The Position

Valon is building something unusually real: durable business fundamentals, hard technical problems, and a trajectory that top talent would choose—once they can clearly see and defend the bet.
Your job is to make that clarity inevitable.
You’ll build and run Valon’s Narrative and External Brand Engine: a repeatable system that turns internal truth into external credibility, then distributes it through founder/company voice and trusted channels, so exceptional people across functions (engineering, product, design, recruiting, data/analytics, deployment/solutions, and more) feel confident choosing Valon.
This is not “employer branding” in the traditional sense. It’s credible persuasion at scale, built for conversion, not vibes.

Requirements

• Can compress complexity into a credible narrative people repeat
• Write founder voice at a high bar (specific, opinionated, true—never hypey)
• Manufacture proof under constraints (can’t share everything, still make it feel real)
• Have distribution instincts and the discipline to prioritize what moves conversion
• Treat recruiting outcomes like product metrics (instrument → iterate)
• Ship weekly. You don’t need perfect conditions.

Responsibilities

• Build the Reputation Engine (system > one-offs)
• Create Valon’s messaging spine: the simplest credible story that talent repeats
• Build a proof map (public vs private vs proxy proof) and a living proof bank (stories, artifacts, case studies, technical proof, “why I joined” narratives)
• Turn milestones into compounding credibility (not single announcements)
• Run founder + company voice with high taste
• Operate a weekly founder input loop (voice notes, meeting capture, interviews)
• Draft → review → publish with minimal founder time
• Ship high-signal content across:
• founder POV posts
• memo-style longform
• talent density stories (“why I joined”)
• technical/product deep dives (with internal partners)
• Build recruiting conversion assets (the “risk-kill” pack)
• Create and iterate offer-stage assets used directly in closing:
• “Why Valon” deck
• FAQ + objection handling
• proof appendix (metrics you can share, anonymized outcomes, architecture signals)
• role sell-sheets / pitch talk tracks
• Partner with recruiting/RecOps to instrument outcomes and iterate fast:
• decline reasons
• offer acceptance
• candidate perception before first call
• Distribution (in service of outcomes)
• Build a lightweight distribution map (who matters, where they pay attention, what earns trust)
• Drive earned/partner distribution when it clearly increases credibility with the audiences we hire from
• Keep focus on owned assets that move candidates already in-funnel, then amplify the best ones
• Over time: compounding credibility that helps fundraising
• This role is hiring-first, but the output naturally creates external proof and coherence that can later support investor conviction (without becoming “investor marketing” day one).

Benefits

• You’ll build a real system that compounds (proof → narrative → content → distribution → conversion)
• You’ll work directly with founders/executives and make their time high-leverage
• You’ll have clear, measurable impact on one of the most important company constraints: hiring
• You’ll get to operate across the whole company—engineering, product, recruiting, leadership—turning real work into real credibility
• You’ll be early enough to shape Valon’s external identity for years

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed