Narrative Strategist

Pansophic Learning•Tysons Corner, VA

12h•$75,000 - $85,000

About The Position

The Narrative Strategist designs, governs, and executes the persuasion systems that drive enrollment growth across channels. This is a hybrid strategist–operator role. You will architect messaging frameworks, produce high-impact content, and build AI-enabled workflows that scale narrative execution beyond traditional copywriting limits. You will own cross-channel coherence from awareness to enrollment. And you will ensure messaging decisions are tied to measurable performance outcomes. This is a role for a strategist who understands psychology, funnel dynamics, and how AI amplifies disciplined thinking.

Requirements

5+ years in performance copywriting, content strategy, or messaging architecture
Demonstrated success driving measurable results in growth-focused environments
Experience writing across SEO, paid, organic, and conversion-focused channels
Strong understanding of funnel psychology and lifecycle messaging
Experience integrating AI tools into production workflows

Nice To Haves

Multi-brand or multi-location marketing environments
Education or regulated industries
Experience mentoring interns or junior contributors
Experience collaborating closely with creative and growth teams

Responsibilities

Narrative Architecture & Funnel Coherence Translate brand positioning into structured persuasion frameworks
Build persona-specific messaging matrices across lifecycle stages
Ensure narrative alignment across paid, organic, SEO, CRO, and nurture channels
Maintain cross-brand consistency within a multi-school environment
SEO & Owned Content Strategy (Hands-On) Own blog strategy aligned to high-intent enrollment search behavior
Produce and oversee conversion-aware SEO content
Integrate AI workflows to increase velocity while maintaining quality
Partner with GTM Architect to align technical and narrative SEO
Paid & Social Persuasion Systems Architect messaging strategy for paid and organic social campaigns
Develop scripts and ad copy across YouTube, TikTok, Instagram, and retargeting
Ensure creative alignment in partnership with the Creative Manager
Design narrative testing hypotheses tied to CPS impact
CRO & Lifecycle Messaging Develop high-conversion landing page messaging
Architect nurture sequences (email + SMS) aligned to funnel psychology
Partner on experimentation to improve conversion rates
Analyze performance data to refine persuasion frameworks
AI-Native Narrative Systems Design structured briefing systems for AI-generated copy
Build repeatable prompt frameworks and guardrails
Implement layered editorial evaluation (story logic, compliance, copy edit)
Establish quality standards for AI-assisted outputs
Continuously refine workflows to increase leverage and reduce vendor reliance