Multimedia Content Creator (CENTCOM Public Affairs Directorate)

Hoplite Group • Tampa, FL

3d • Onsite

About The Position

Hoplite Group is seeking a Multimedia Content Creator to support contracted services for the U.S. Central Command (CENTCOM) Public Affairs Directorate (CCPA). This contract will include executing communication strategies and ensuring accurate, timely information to U.S. and regional audiences. It will employ digital tools to monitor, collect, translate, and analyze traditional and social media across CENTCOM’s 21-nation area of responsibility, supporting senior leader decision-making, correcting misinformation, and aiding counter-propaganda efforts. Services will include strategic communication planning, media engagement, crisis response, training, and quality assurance. The Multimedia Content Creator is responsible for producing high-quality multimedia content and managing USCENTCOM’s social media presence. This role ensures digital storytelling aligns with command messaging, maximizes audience engagement, and effectively repurposes content across platforms.

Requirements

• Must have a minimum SECRET clearance prior to Contract award.
• Minimum of five years of experience in digital content creation, social media management, or multimedia storytelling.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, video editing software, photography equipment).
• Strong writing and editing skills, with expertise in AP Style and storytelling techniques.
• Deep understanding of social media platforms, photography, algorithms, and best practices for engagement.
• Ability to repurpose and optimize content for various digital channels.
• Experience in crisis communication and high-tempo environments, with availability for 24/7 surge requirements as needed.

Responsibilities

• Capture, edit, and produce engaging photos and videos of command-related events, exercises, and activities.
• Craft compelling feature stories, articles, and captions in AP Style for publication on USCENTCOM’s digital platforms.
• Repurpose existing content into various formats for cross-platform distribution (e.g., turning a press release into a video, infographic, or social media thread).
• Ensure all content is aligned with strategic messaging goals and resonates with target audiences.
• Develop and execute a strategic content calendar for USCENTCOM’s digital platforms.
• Schedule and publish content in a timely manner to maintain consistent engagement across platforms.
• Collaborate with social media and website content managers to ensure messaging alignment across digital channels.
• Engage with audiences by responding to comments, messages, and interactions in real time.
• Identify and implement platform-specific best practices to optimize reach and impact.
• Track key performance metrics (engagement rates, reach, impressions, shares) to assess content effectiveness.
• Leverage data insights to refine and enhance content strategy over time.
• Stay updated with emerging social media trends and incorporate relevant ones into USCENTCOM’s digital approach.
• Foster community interaction through initiatives like Q&A sessions, live streams, and interactive campaigns.
• Coordinate cross-platform content promotion to maximize visibility.
• Support partnerships and collaborations to enhance USCENTCOM’s digital presence.
• search and collect data from diverse sources, including online platforms, databases, publications, and reports.
• analyze the collected information to identify trends, patterns, and insights that may be valuable for theorganization. This will involve data analysis, content analysis, or other analytical techniques.
• evaluate the credibility and reliability of the information gathered to ensure that accurate andtrustworthy data is used for decision-making.
• prepare reports, summaries, or presentations based on analysis to communicate findings to relevant stakeholders within the organization.
• continuously monitor sources for new information relevant to the organization and set up alerts or notifications to ensure timely awareness of important developments.
• assess potential risks and opportunities based on the information gathered, helping the organization tomake informed decisions and mitigate potential threats.
• collaborate with other Specialists or departments within the organization to share insights and coordinate responses to emerging issues.
• stay updated on tools and technologies used for information gathering and analysis, suchas data mining software, social media monitoring tools, and analytical platforms.
• engage with external stakeholders to exchange information, collaborate on analysis efforts, and build partnerships for mutual benefit.
• ensure compliance with legal and ethical standards governing the collection and use ofpublicly and commercially available information, including privacy laws and intellectual property rights.
• provide training to colleagues on effective methods for gathering and analyzing publicly and commercially available information or contribute to the development of best practices within the organization.
• During crisis situations or emergencies, provide real-time updates and analysis to support decision-making and response efforts.
• ensure the accuracy, relevance, and reliability of the information analyzed, employing rigorous quality assurance processes to maintain high standards of data integrity.
• participate in strategic planning processes by providing insights and recommendations based on the analysis of publicly and commercially available information, helping to shape the organization's goals and priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees