Multimedia Account Executive

Cumulus Media New Holdings Inc. • Charleston, SC

64d

About The Position

CUMULUS MEDIA | Charleston, SC has an immediate opening for a full-time Multimedia Account Executive to join the Sales Team in assisting their clients in our Charleston, SC market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as: • Radio, Audio Streaming and Podcast Advertising • Website Design, Optimization, and Repair • Digital Display Advertising • Reputation (Online Review) Monitoring & Management • DNA Digital (Data Driving Digital Advertising) • Call tracking • YouTube and Online Video Advertising • OTT (App Based & Online Television) • Mobile Geofencing • Search Engine Optimization • Google AdWords • Social Media Advertising and Content Creation • Political Advertising • Event Marketing and Management • Recruitment Advertising Local CUMULUS radio stations reach over hundreds of thousands of people weekly in the Charleston, SC metro area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.

Requirements

• 1-3 years of successful outside sales experience required; exposure to Media Sales preferred.
• Bachelor’s degree in business, Marketing or related field is preferred.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
• Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
• Positive attitude and passion for the job
• Flexible and creative; willingness to learn and grow professionally.
• Excellent communication skills.

Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Benefits

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level