Multifamily Marketing Manager

Harbor Group Management•Dallas, TX

4d•Remote

About The Position

The Multifamily Marketing Manager position works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving traffic, renewing residents, and improving the overall customer experience. They will do this through coaching, training and monitoring of marketing initiatives and leasing performance. The Multifamily Marketing Manager will support & prioritize properties in the portfolio based on identified need.

Requirements

Bachelor’s degree in Marketing, Public Relations, Advertising or other related field, or equivalent experience
Must have 5 years’ experience in the multifamily industry in a regional-level marketing role.
Experience required supporting a diverse portfolio including conventional and affordable properties, workforce housing and luxury properties. Luxury asset and lease-up experience required.
Proficient in social media content development and execution.
Ability to travel up to 50% throughout assigned area, with occasional travel to corporate office and other regions
Working knowledge of MS Office (Word, Excel and PowerPoint)
Must be creative and have exceptional written and verbal communication skills
Effective presentation and group facilitation skills
Takes initiative and works independently while contributing to the overall success of the property and marketing teams
Effectively organize, prioritize and time manage workload
Ability to collaborate and influence across multiple properties and departments

Nice To Haves

Knowledge of MRI product suite is a plus

Responsibilities

Focus on increasing occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs.
Become effective and fluent in HGMC’s CRM and other marketing platforms helping to connect data to improve leasing and marketing efforts and generate more leads and revenue.
Compose marketing plans that attract the identified target audience and strategically address property business objectives.
Maintain thorough understanding and be the internal expert on marketing programs and tools.
Maintain a thorough understanding of market conditions and competitive landscape in assigned portfolio.
Responsible for performance and process compliance to leasing and marketing SOPs to ensure monthly occupancy goals are met at assigned properties.
Work directly with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market, and property.
Develop, implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive marketing strategies necessary for lease-up and luxury assets.
Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.
Continually research and make recommendations on new opportunities and marketing channels in the local markets.
Host in-person and online training on systems and various sales and marketing-related topics.
Maintain solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media and online reputation), eBlasts, signage (on-site and off-site), on-site presentation and recommend initiatives as necessary.
Generate excitement and enthusiasm for new initiatives and campaigns among community teams.
Train social media strategy and execution at the property-level based on company guidelines and competitive landscape.
Assist in implementation of programs and processes to achieve properties’ online rating and response rate goals.
Train property staff in the coordination, planning, preparation, and implementation of marketing events, renewal parties, property events, and competitions at the properties.
Assist in acquisition and onboarding of new properties and team members as it relates to leasing and marketing.
Train property leadership in the development of co-vending/outreach programs and ensure appropriate steps are taken for program success