Multifamily Marketing and Revenue Manager

Levco Management LLC•Glen Allen, VA

About The Position

The Multifamily Marketing & Revenue Manager works closely with Regional Managers, Property Managers, and the Executive Team to drive revenue growth through strategic marketing, optimized pricing, and enhanced leasing performance. This position develops and executes marketing plans that increase qualified traffic, support resident retention, strengthen brand presence, and ensure pricing strategies align with portfolio goals. The role also oversees training related to marketing, leasing, and revenue performance; monitors KPIs across all properties; and partners with multiple internal and external teams to ensure the successful implementation of marketing initiatives, pricing strategies, and property performance programs.

Requirements

Bachelor’s degree in Marketing, Business, Economics, Real Estate, or equivalent experience.
Five years of marketing and/or revenue management experience in the multifamily industry.
Strong working knowledge of Microsoft Office Suite (Word, Excel, and PowerPoint).
Experience with revenue management software required.
Understanding of revenue optimization, demand forecasting, competitive market analysis, and pricing strategy.
Strong creative skills and exceptional written and verbal communication abilities.
Ability to work with graphic designers and third-party marketing professionals to develop high-quality marketing materials.
Excellent time management and the ability to prioritize multiple projects with tight deadlines.
Strong presentation skills demonstrating the ability to explain performance trends and actionable insights.
Experience coordinating multiple vendors (photography, staging, signage, design, digital advertising, etc.).
Basic photography and graphic design skills, including experience creating Matterport tours and visual content.
Experience managing marketing content across ILS platforms, SEO, social media, and digital advertising channels.
Ability to consolidate and present data relevant to leasing, marketing performance, occupancy, revenue, and trends.
Knowledge of all Fair Housing and governmental laws related to property marketing and leasing.
Valid driver’s license with ability to travel as needed (daily and occasional overnight travel may be required).

Responsibilities

Maximize portfolio revenue by developing and maintaining pricing recommendations through revenue management software.
Monitor leasing velocity, availability, exposure, and market demand to adjust pricing strategies and concessions.
Conduct competitive market analysis and recommend pricing adjustments to stay ahead of local market shifts.
Partner with Regional Managers and Executive Leadership to evaluate property performance and action plans.
Provide regular reporting on revenue trends, occupancy performance, and pricing metrics.
Develop and implement strategic property-specific and portfolio-wide marketing plans.
Drive initiatives that increase qualified traffic, support retention, and improve online visibility.
Oversee ILS listings, SEO/SEM performance, websites, social media, and digital advertising.
Manage visual asset production (photography, videography, virtual tours, renderings, site maps, floor plans).
Facilitate brainstorming sessions with property teams to develop creative outreach and marketing ideas.
Continuously research new technologies, advertising channels, and competitive innovations in local markets.
Assist with reputation management, ensuring timely responses to online reviews and a consistent brand voice.
Review leasing data and KPIs to identify opportunities for training, process improvements, or operational adjustments.
Support development and execution of resident retention programs, community events, and brand initiatives.
Ensure alignment between marketing and revenue strategies across the entire portfolio.
Maintain an enthusiastic and positive attitude with the ability to inspire and motivate others.
Perform any additional tasks assigned by your supervisor.