Multi-Cultural Life Marketing

Corebridge Financial•Houston, TX

27d•Hybrid

About The Position

Who We Are At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life: We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners. We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders. We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future. We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work. Who You’ll Work With We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming. Role Overview: Develop and implement marketing strategies aligned with overall business objectives and key growth opportunities. Responsible for supporting diverse distribution channels with large growth opportunities within multicultural groups that speak other languages. Focus on translations and targeted / tailored marketing materials & education to expand life channel growth (est $10M +). Accurately position, present & market products in additional languages such as Spanish, Mandarin, Indian, Korean, and Vietnamese ensuring regulatory compliance.

Requirements

Strategic & Industry Expertise: Deep knowledge of life insurance products and evolving insurance landscape (7+ yrs preferred).
Understanding of financial advisor behavior and the dynamics of multi-channel distribution, including IMO, BGA, MGA, and MLM channels.
Proven ability to align marketing strategies with sales objectives and business KPIs.
Marketing & Digital Acumen: Mastery of B2B content marketing, marketing automation, & performance marketing techniques.
Experience with marketing technology platforms (e.g., Salesforce, Seismic).
Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing.
Leadership & Collaboration: Strategic thinker with strong project management experience leading matrixed teams.
Strong verbal and written communication skills, with ability to influence stakeholders and present to executive leadership.
Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset.
Technical & Creative Skills: Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams).
Ability to write and edit marketing content with creativity and precision.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.

Responsibilities

Strategic Marketing Leadership: Develop and implement channel-specific marketing strategies targeting multicultural markets aligned with overall business objectives.
Coordinate cross-departmental teams and external third-party support to ensure alignment and execution of the marketing programs.
Partner closely with Operations & Underwriting leadership to ensure marketing strategies, materials, and initiatives are aligned with operational capabilities and business priorities.
Multicultural Marketing Strategy: Manage external third parties that provide certified translation services of marketing materials ensuring quality, compliance and the delivery of official certificates of translation.
Collaborate with product, distribution, and compliance teams to ensure multicultural marketing programs align with regulatory standards and cultural sensitivities while effectively communicating product value and brand trust.
Develop and implement multicultural marketing strategies that resonate with diverse consumer segments, ensuring relevance, accessibility, and inclusivity across relevant marketing materials.
Create culturally relevant messaging and creative content for both financial professionals and consumers that address unique needs, values, and financial planning goals specific to each demographic.
Distribution & Partner Engagement: Collaborate with internal distribution and product teams to activate growth strategies and strategic partnerships that support multicultural segments.
Support relationship management with key accounts by developing tailored marketing resources and training programs.
Campaign Development: Lead development of culturally resonant creative, messaging, and content that authentically connects with target audiences.
Oversee the adaptation and localization of existing content to ensure cultural relevance and accuracy.
Manage agency and vendor relationships, ensuring on-brand execution and measurable outcomes Operations & Underwriting Communications: Collaborate with Operations & Underwriting teams to develop timely and accurate marketing communications that support process changes and service enhancements.
Deliver broad marketing strategy that incorporates operational & underwriting insights to drive greater advisor education.
Analytics & Optimization: Measure campaign performance, track key KPIs (awareness, engagement, lead generation, policy growth), and optimize based on insights.
Leverage data to tell a compelling story about the impact of multicultural marketing efforts.

Benefits

Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
Employee Assistance Program: Confidential counseling services and resources are available to all employees.
Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

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