About The Position

We’re looking for a Monetization Product Marketer, Advertising to help shape and scale our advertising products and go-to-market strategy. You’ll combine strategy, market and customer insight with strong product intuition to guide roadmap priorities, mitigate product risks, and deliver launches and coordinate go-to-markets that drive adoption and measurable business impact. This role is ideal for someone who thrives in ambiguity, enjoys turning complex technical capabilities into clear customer value, and can lead cross-functional work in a fast-moving environment.

Requirements

  • Have strong structured problem solving skills - taking ambiguous problems, breaking them down into answerable parts and then designing and managing a process to answer these questions and driving implementation
  • Can connect advertiser needs to product strategy, and influence prioritization across Product/Engineering/Design
  • Understand the advertising ecosystem: measurement, targeting/relevance, creative, auctions, and performance tradeoffs
  • Have experience marketing products—especially advertising, marketing tech, platforms, or data/AI products
  • Communicate clearly and persuasively—turning technical concepts into crisp customer value and differentiated positioning
  • Are fluent in both qualitative and quantitative research (customer interviews, surveys, funnel analysis, experimentation)
  • Thrive in fast-paced, ambiguous environments and can manage multiple concurrent projects with strong judgment
  • Are highly collaborative, proactive, and comfortable leading cross-functional efforts without direct authority

Responsibilities

  • Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics
  • Translate insights into clear product requirements, positioning, and go-to-market plans in close partnership with Product and Engineering
  • Partner with Design, Data Science, and Analytics to define success metrics, measurement strategy, and experimentation plans
  • Identify product risk areas (e.g., performance, safety, policy, trust) and drive cross-functional plans to mitigate them
  • Own launch strategy and execution for new and improved advertising products, including messaging, enablement, and rollouts
  • Build narratives and materials that explain value simply (e.g., positioning, sales decks, one-pagers, FAQs, internal comms)
  • Lead the go-to-market strategy and coordination to drive product adoptions and sales in coordination with Sales, Partnerships and Product (Including client communications, product documentation, and positioning)
  • Coordinate across stakeholders to keep workstreams aligned, remove blockers, and deliver outcomes on time
  • Continuously evaluate and improve existing experiences to drive retention, performance, and advertiser satisfaction
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