Mgr. Trade Marketing

Royal Caribbean Cruises Ltd • Miami, FL

1d • Onsite

About The Position

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Manager Trade Marketing leads the development and execution of two key areas within the Silversea Marketing Organization: global Trade and National Account Marketing and Integrated Marketing supporting Silversea’s marketing machine to drive product awareness and demand. This position oversees integrated marketing campaigns, including Flash Sales, Base Promotions, Personalized Targeted Offers, and global Trade Marketing including enablement platforms, B2B communications (Email and Trade Media), National Account Marketing and key trade Events. The Director collaborates closely with Silversea’s head of sales, global market leaders, Revenue Management and commercial teams to ensure strategic alignment across channels and markets, driving Silversea’s vision to be the preferred luxury supplier for travel advisors worldwide.

This position will work on-site in Miami, Florida.

Requirements

• Experience developing integrated consumer campaigns and communication plans that drive business results through key insights.
• Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance.
• Proven track record of customer campaign development and understanding of how to translate insight into action.
• Ability to work well collaboratively and influence without authority
• Ability in managing and developing diverse teams, fostering a collaborative environment that encourages growth and accountability.
• Ability to multi-task and work under pressure and tight deadlines
• Competent in Microsoft, Excel, Word and PowerPoint
• A passion for travel
• 6+ years in Consumer or Trade Marketing running multi-channel campaigns
• Degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
• Strategic & innovative thinker
• Impactful storyteller – verbally & visually
• Very high attention to detail
• Highly proficient in MS Office with a particular focus on PowerPoint
• Project management
• Self-starter and ability to identify tasks at hand
• Excellent verbal and written skills
• Demonstrated experience in cross-functional collaboration

Nice To Haves

• Knowledge and familiarity with the cruise industry preferred.
• Understanding of email channel a plus
• Ability to view EM reports and make optimization recommendations based on KPI

Responsibilities

• Responsible for numerous Consumer Marketing sub-channels that work together to fuel the commercial success of the brand, including but not limited to, multi-channel global integrated promotional campaigns, global promotional emails, and direct global webinar support.
• Lead the Go-To- Market strategy and execution of all Global Integrated Marketing Promotions including but not limited to, retail promotions, flash sales, targeted offers, and product Specific offers, including full multi-channel strategy and suite of associated creative assets, with expectation of developing three to four of these integrated campaigns concurrently.
• Supervise the development of creative briefs for integrated promotional campaigns and collaborate closely with Creative Team to optimize formats and imagery for broad consumer appeal while prioritizing regional needs.
• Leads the development, strategy and execution of various types of promotional emails, with the goal of informing, engaging, and ultimately converting consumers.
• Collaborate with Commercial Planning and Revenue Management and lead the global promotional calendar planning, offer brainstorming, competitive analysis, offer buy-in, creative briefing, QA, global distribution, global communications plan, and go-live.
• Partners with CRM team to optimize and enhance segmentation and personalization efforts within promotional and engagement emails to support lifts in Click Through Rate, Bookings and Revenue.
• Partners with Analytics teams for overall promotional reporting across integrated channels to gauge Promotion performance vs. promotional type and strategy and produce monthly performance reports.
• Works closely with Creative Team and channel owners to optimize creative formats, delivery, and testing to drive creative performance in each channel within the integrated suite.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager