Mgr-Field and Event Marketing

FedEx Freight•Memphis, TN

About The Position

POSITION OVERVIEW: Drive field marketing strategy including events, special projects, partnerships, and regional marketing programs to generate pipeline and build brand awareness. ESSENTIAL FUNCTIONS/JOB DUTIES: 1. Select, lead, educate, develop and motivate a staff of employees 2. Lead special projects and initiatives to optimize marketing effectiveness, including digital transformation, automation, and innovative event formats. 3. Develops comprehensive annual events and field marketing strategy to drive pipeline generation and brand awareness. 4. Provides strategic oversight of trade show participation and event sponsorship programs for maximum ROI. 5. Maintains responsibility for planning and executing customers and prospect events to drive engagement and revenue. 6. Establishes regional marketing campaigns and partnership programs to expand market reach and brand presence. 7. Drives coordination with sales teams on field marketing support and lead generation initiatives. 8. Implements comprehensive measurement and reporting on event ROI and pipeline generation performance. 9. Manages strategic vendor relationships and budget allocation for field marketing programs. 10. Comply with all applicable laws/regulations, as well as company policies/procedures 11. Perform other assignments (or duties) as required Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Requirements

Bachelor’s degree in marketing, Business, Management or equivalent work experience
Five (5) years’ experience in field marketing and event marketing
Experience planning large-scale events and trade shows
Strong understanding of event management strategy and data tracking for event campaigns
Strong project management and vendor management skills
Excellent communication and relationship-building abilities
Must be willing to travel

Responsibilities

Select, lead, educate, develop and motivate a staff of employees
Lead special projects and initiatives to optimize marketing effectiveness, including digital transformation, automation, and innovative event formats.
Develops comprehensive annual events and field marketing strategy to drive pipeline generation and brand awareness.
Provides strategic oversight of trade show participation and event sponsorship programs for maximum ROI.
Maintains responsibility for planning and executing customers and prospect events to drive engagement and revenue.
Establishes regional marketing campaigns and partnership programs to expand market reach and brand presence.
Drives coordination with sales teams on field marketing support and lead generation initiatives.
Implements comprehensive measurement and reporting on event ROI and pipeline generation performance.
Manages strategic vendor relationships and budget allocation for field marketing programs.
Comply with all applicable laws/regulations, as well as company policies/procedures
Perform other assignments (or duties) as required