Mgr, Digital Marketing Email

PDS Health•Irvine, CA

14d•$130,000 - $168,000

About The Position

The Email Marketing Manager plays a pivotal role in executing email marketing & SMS strategies to grow brand awareness, drive lead generation across 1,100+ practices and nurture consumer retention & loyalty for PDS Health’s brands. This position focuses on improving email/SMS marketing campaigns, optimizing existing campaigns, and ensuring the successful integration of email marketing & digital marketing strategic initiatives across the organization. The manager will lead a team of specialists under the direction of the Digital Marketing director, providing mentorship and strategy for the team. The manager will have an analytical and collaborative mindset, capable of managing multiple projects and ensuring alignment with broader marketing strategies.

Requirements

3-5 years of experience administering marketing automation solutions in Salesforce Marketing Cloud.
BA/BS Degree in Marketing, Communications or related field. In lieu of degree 5+ years of experience is required or the equivalent combination of education and experience.
Minimum 2-4 years of management experience.
Salesforce Marketing Certifications (Administrator, Specialist, Developer and/or Consultant).
Strong experience with HTML & CSS for email and landing page production.
Experience in Marketing Automation Execution Strategy for both B2B and B2C clients.
Proficiency with SQL queries.
Experience analyzing and reporting on data and translating analytics, consumer research and financial analysis into effective marketing strategies.
Strong knowledge of email best practices and CAN-SPAM & TCPA.
Experience managing relationships with outside vendors and consultants.
Demonstrated management experience in a large, multi-faceted and fast-paced environment; effectively prioritizes and executes tasks in a high-pressure environment.
Ability to effectively provide input on creative development from a local, regional and patient-first perspective.
Ability to collaborate with all marketing teams members effectively (creative, digital, PR, etc.).
Project management, logistical coordination and customer service skills; very strong customer service orientation.
Exceptional analytical and problem-solving abilities; applies sound judgment on a range of issues/decisions; proactive and actively manages the outcome for prevention or minimization of issues.
Strong abilities in managing the daily operations of department(s) or work unit while developing long term (3-5 years) goals.
Strong strategic thinking abilities to understand and process complex information and exercise sound judgement.
Outstanding leadership skills; plus exceptional time management and prioritization abilities. Dedication to personal development and education.
Ability to build trust with those requiring coaching, create a win/win need for change, and recognize and celebrate improvement to sustain change.

Nice To Haves

Experience in a healthcare, clinical, or dental environment.
6+ years of experience administering marketing automation solutions in Salesforce Marketing Cloud.
Salesforce DataCloud Certification a plus.

Responsibilities

Collaborate and execute marketing strategies provided by Brand Strategy team and Stakeholders.
Direct & develop scalable, personalized, automated marketing campaigns using Salesforce Marketing Cloud (SFMC), leveraging email, landing pages, SMS and segments in Salesforce Data Cloud.
Manage lead capture process and landing pages to support lead and demand generation programs, to successfully reach new customers and expand revenue growth within existing customer base.
Serve as an internal subject matter expert on SFMC; be the lead administrator of campaigns / marketing journeys, working hands-on within SFMC.
Partner with IT, Salesforce, Business Intelligence (BI), and other internal/external resources to identify methods of collecting or leveraging customer data, develop campaigns/journeys that are seamlessly integrated with the product experience(s).
Managing marketing automation, segmentation and workflows; updating and managing mailing and subscriber lists as well as ensuring compliance with CANSPAM & TCPA requirements.
Manage the prospect and customer database by creating targeted lists and segments and maintain list health.
Create meaningful database segmentation so we can tailor campaign and program messages for target audiences across specific market segments.
Responsible for system/data integration (i.e. Salesforce HealthCloud, Salesforce Data Cloud, EDW, etc.) to improve marketing automations and ensure their successful implementation with marketing technologies and data sources.
Collaborate with Stakeholders, Digital Marketing, BI and Digital Analytics to continuously analyze, personalize, and A/B test marketing campaigns.
Collaborate and mentor email marketing team members on integrated, cross-channel campaigns.
Manage, collect and report digital marketing KPIs; present business updates, including analytics/KPIs, budgets and forecasting.
Responsible for email and automation Quality Assurance from design rendering to email functionality and proper data segmentation.
Deliver ongoing review of best-in-class marketing automation approaches, present trend reports, benchmark historical and industry best in class results; Stay current on emerging technologies.