Digital Email Marketing Operations SFMC, Associate

Morgan Stanley•Jersey City, NJ

About The Position

Delivering the right message, with the right offer, at exactly the right time is what you love doing. Assist with the project management responsibilities including conceptualizing project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines Manage every aspect of a project, including its planning, communication, risk assessment, and resources. Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC) Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement. Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels. Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results. Build strong relationship building skills with business partners in Marketing, Product and Technology. Strong project management and analytical skills Strong communications skills both verbal and written -- creative skills to guide the design. Superb organizational skills and attention to detail, process oriented. 1-3 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.). Comfortable working and tracking campaigns in Salesforce. 1-3 years of experience with digital campaign effectiveness for clients and prospects, marketing programs - cross-channel marketing Solid understanding of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus. Highly collaborative, self-motivated, results-oriented and a creative thinker. Resourceful problem-solver who is comfortable with new technologies and concepts. Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws. HTML, a plus Bachelor's degree in Marketing, Business, Technology, Operations or related field. We do it in a way that's differentiated - and we've done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work. To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser. NJ - Salary range for the position: 58,000 and 115,000 per year. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business unit's incentive compensation plan, which also may include a discretionary bonus component. Please visit mybenefits.morganstanley.com to learn more about our benefit offerings. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Requirements

Strong project management and analytical skills
Strong communications skills both verbal and written -- creative skills to guide the design.
Superb organizational skills and attention to detail, process oriented.
1-3 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.).
Comfortable working and tracking campaigns in Salesforce.
1-3 years of experience with digital campaign effectiveness for clients and prospects, marketing programs - cross-channel marketing
Highly collaborative, self-motivated, results-oriented and a creative thinker.
Resourceful problem-solver who is comfortable with new technologies and concepts.
Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
Bachelor's degree in Marketing, Business, Technology, Operations or related field.

Nice To Haves

Solid understanding of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus.
HTML, a plus

Responsibilities

Assist with the project management responsibilities including conceptualizing project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders
Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines
Manage every aspect of a project, including its planning, communication, risk assessment, and resources.
Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC)
Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
Build a center of excellence with marketing technologies.
Develop rigorous QA process.
A/B testing strategies, advise on best practices to email and web.
Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
Build strong relationship building skills with business partners in Marketing, Product and Technology.