Mgr-Customer Lifecycle

FedEx • Memphis, TN

30d

About The Position

Leads and develops customer lifecycle marketing strategies and programs to drive acquisition, onboarding, retention, and expansion.

Requirements

• Bachelor's degree in Marketing, Business, Management or equivalent work experience
• Five (5) years' experience in Lifecycle Marketing or CRM Marketing
• Experience managing people and lifecycle marketing teams
• Experience with marketing automation platforms (Salesforce, Marketing Cloud etc.)
• Strong analytical skills and customer data experience
• Understanding of customer success and retention strategies
• Excellent project management abilities

Responsibilities

• Select, lead, educate, develop and motivate a staff of employees
• Develops and manages customer lifecycle marketing strategies to align with organizational objectives.
• Provides strategic oversight of email marketing and automation campaign design and execution.
• Maintains leadership of customer onboarding and retention initiatives to maximize customer lifetime value.
• Establishes collaboration frameworks with Customer Success team on expansion and upsell program development.
• Implements customer behavior analysis and lifecycle metrics tracking to inform strategy optimization.
• Drives marketing technology stack management for lifecycle programs and automation workflows. Supports customer segmentation and personalization strategies to enhance customer experience and engagement.
• Comply with all applicable laws/regulations, as well as company policies/procedures.
• Performs other duties as required

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Couriers and Messengers
• Number of Employees: 5,001-10,000 employees