Metrics and Integrations Analyst

Rokt • San Francisco, CA

32d • $140,000 - $153,000

About The Position

The Metrics team within Rokt's Research & Development organization is the company's source‑of‑truth layer for how we measure the business. We define and steward critical Rokt metrics, own the core pipelines that produce them at scale, and uphold accuracy, scalability, and data quality through rigorous testing and governance. We also provide visibility into integration health by building pipelines, dashboards, and alerts that monitor client conversion data (e.g., EMQ and AQS scores) so issues are detected and addressed proactively. Our customers are engineers, product managers, and Go-To-Market (GTM) teams who rely on our models and definitions for experimentation, reporting, and day‑to‑day decisions. As a Metrics and Attribution Analyst, you'll create dashboards and pre/post analyses to explain how global metric changes (e.g., model updates, product releases) and customer-specific changes impact campaign performance. You'll own integration success measurement (ensuring integration health scores correlate with campaign outcomes), understand attribution/identity effects on performance, and advise stakeholders on SSOT (Single Source of Truth) metrics and the data needed for trustworthy experimentation. You'll partner closely with engineers, product managers, data scientists, and GTM stakeholders across Rokt's Research & Development organization to enable self-serve insights and consistent decision-making.

Responsibilities

• Dashboarding & reporting: Build clear, self-serve dashboards and recurring reports that quantify pre vs. post impact from global changes and customer integration updates; surface drivers and recommended actions.
• Own integration success measurement: Define, compute, and monitor integration health (e.g., EMQ, AQS); demonstrate correlation with campaign performance and set thresholds, playbooks, and alerts.
• Customer measurement setup: point of contact for GTM teams for custom products integrations with attribution and identity tracking ensuring successful set up and tracking
• Own and manage the analytical backlog, working with product and GTM leaders to prioritize investigations, new metrics dashboard development, and setup improvements based on quantified business impact.
• Performance investigations: Be the first call when something looks off-separate attribution changes from data quality or integration issues; deliver crisp root cause analyses (RCAs) with quantified impact and remediation.
• Attribution & identity analytics: Explain how different attribution rules and experiment set up choices affect measured performance; identify when performance is truly optimized vs. an artifact of measurement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees