The Metrics team within Rokt’s Research & Development organization is the company’s source‑of‑truth layer for how we measure the business. We define and steward critical Rokt metrics, own the core pipelines that produce them at scale, and uphold accuracy, scalability, and data quality through rigorous testing and governance. We also provide visibility into integration health by building pipelines, dashboards, and alerts that monitor client conversion data (e.g., EMQ and AQS scores) so issues are detected and addressed proactively. Our customers are engineers, product managers, and Go-To-Market (GTM) teams who rely on our models and definitions for experimentation, reporting, and day‑to‑day decisions. As a Metrics and Attribution Analyst, you'll create dashboards and pre/post analyses to explain how global metric changes (e.g., model updates, product releases) and customer-specific changes impact campaign performance. You’ll own integration success measurement (ensuring integration health scores correlate with campaign outcomes), understand attribution/identity effects on performance, and advise stakeholders on SSOT (Single Source of Truth) metrics and the data needed for trustworthy experimentation. You’ll partner closely with engineers, product managers, data scientists, and GTM stakeholders across Rokt’s Research & Development organization to enable self-serve insights and consistent decision-making.