Metrics Analyst

ECU Communications, LLC

21h•Onsite

About The Position

We are currently seeking a highly motivated candidate with a minimum of 8 years’ experience who will serve as a Metrics Analyst to support a Federal Government client. Must pass a background check for security clearance, be a U.S. citizen, and must be able to work on site in Washington, DC/Alexandria, VA.

Requirements

Minimum 8 years’ professional experience developing communication strategies and products for science-focused organizations.
Experience evaluating and refining communications campaigns using audience feedback and performance measures.
Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact and ROI on outreach for science-focused organizations.
Strong attention to detail to ensure accuracy and appropriateness of content.
Excellent interpersonal and collaboration skills are desired.
Ability to learn quickly, adapt, organize, and prioritize work to a fast-paced environment.
Ability to manage multiple tasks simultaneously and meet deadlines.
Must be highly organized with a strong attention to detail.
Must be a U.S. citizen.
Must pass background check for security clearance.

Responsibilities

Develop communication strategies and products aligned with the client’s mission and national priorities.
Assist in creating audience-specific communication and engagement plans that include metrics.
Support integrated strategies that coordinate written, digital, and multimedia products.
Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures.
Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership.
Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.