Metrics Analyst

Kymber Consulting Group•Alexandria, VA

1d•Onsite

About The Position

We are seeking a highly motivated and analytical Metrics Analyst to support the National Science Foundation’s Office of Legislative and Public Affairs (OLPA). The Metrics Analyst will support the development and implementation of data-driven strategies that measure the effectiveness of communications campaigns, outreach initiatives, and digital engagement activities. This role requires strong analytical, reporting, and strategic communication skills to collect, evaluate, and interpret performance data across multiple platforms, including web, social media, media coverage, and stakeholder engagement activities. The Metrics Analyst will develop reports, dashboards, and performance insights that help leadership evaluate the effectiveness of communications initiatives and refine outreach strategies.

Requirements

Minimum education: Bachelor’s degree or higher in Communications, Data Analytics, Marketing, Public Affairs, Statistics, Information Systems, or a related field. In lieu of a degree, a minimum of three (3) years of relevant experience supporting communications analytics, digital analytics, or performance measurement initiatives may be considered.
Minimum experience: Eight (8) years of professional experience developing communications strategies, evaluating communications campaigns, and analyzing engagement metrics for outreach initiatives, preferably supporting science-focused organizations or federal agencies.
Demonstrated ability to collect, analyze, and interpret complex data sets related to communications performance, audience engagement, and digital outreach initiatives.
Strong analytical and reporting skills, including the ability to translate data insights into clear reports, dashboards, and actionable recommendations for leadership.
Experience developing performance metrics frameworks for communications strategies, outreach initiatives, and digital engagement campaigns.
Proficiency with Microsoft Office 365 applications, including Excel, Word, PowerPoint, Teams, and SharePoint for data analysis, reporting, and documentation.
Experience using data visualization and analytics tools to develop dashboards and performance reports.
Ability to collaborate with multidisciplinary teams, including communications specialists, digital media staff, outreach teams, and leadership stakeholders.
Strong written and verbal communication skills, including the ability to present complex analytical findings in clear, concise formats.

Nice To Haves

Experience supporting science-focused communications organizations, familiarity with media monitoring tools, digital analytics platforms, and federal communications standards including Section 508 accessibility requirements.

Responsibilities

Support OLPA communications and outreach initiatives by collecting, analyzing, and reporting data related to digital engagement, communications campaigns, events, and media coverage.
Develop and maintain metrics frameworks that measure the performance and impact of communications strategies and outreach initiatives.
Track and analyze engagement data across digital platforms, including websites, social media channels, and media monitoring tools.
Prepare dashboards, visualizations, and analytical reports that summarize key performance indicators (KPIs), trends, and insights.
Evaluate communication plans, campaigns, and outreach initiatives using audience feedback, engagement metrics, and performance data.
Provide recommendations to improve communication strategies, audience engagement, and campaign performance based on data-driven insights.
Support the development of audience engagement strategies by identifying trends in stakeholder engagement across policymakers, media, industry, and scientific communities.
Compile and analyze performance data across multiple outreach initiatives to support leadership decision-making and strategic communications planning.
Collaborate with communications staff, writers, editors, and digital media teams to ensure metrics and audience insights inform future campaign planning and content development.
Maintain awareness of best practices in digital analytics, communications performance measurement, and media monitoring methodologies.
Ensure reporting activities comply with applicable federal communication standards and data management practices.
These duties directly support OLPA’s mission to communicate NSF priorities effectively and strengthen engagement with policymakers, stakeholders, and the broader public.