Meta Ads Specialist

Pennant Services • Eagle, ID

9d • Hybrid

About The Position

We’re seeking a creative, data‑driven Meta Ads Specialist to help families discover the best senior living, home health, and hospice options in their communities. You’ll own strategy and execution across Facebook & Instagram, partnering closely with our Google Ads Specialist to build a cohesive, high‑performance lead‑gen engine.

Requirements

• 3+ years managing Meta lead‑gen campaigns.
• Experience managing $50K+ monthly budgets across multiple locations.
• Strong knowledge of Meta Business Suite, CAPI, CRM data flows, and privacy‑safe tracking.
• Detail-oriented, empathetic communicator, and collaborative problem-solver.

Nice To Haves

• Healthcare or regulated‑industry experience preferred.

Responsibilities

• Build full‑funnel Meta campaigns across Facebook & Instagram (video, reels, carousel, lead forms).
• Customize campaigns for 200+ local markets, highlighting each community’s unique strengths.
• Ensure HIPAA‑compliant tracking using Pixel, CAPI, and secure tools like PostHog.
• Map Meta lead data within the CRM to prove ROI and refine targeting.
• Collaborate with design on creative testing and continuous A/B experimentation.
• Develop advanced audiences, including lookalikes and retargeting funnels.
• Serve as the social counterpart to our Google Ads Specialist for unified messaging.

Benefits

• We are committed to providing a competitive Total Rewards Package that meets our employees’ needs. From a choice of medical, dental, and vision plans to retirement savings opportunities through a 401(k) plan with company match and various other benefits, we offer a comprehensive benefits package.
• We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and companywide, recognizing people daily through our Moments of Truth Program.
• In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e-courses through our Learning Management System as well as training sessions and seminars.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed