Merchandise Planner - Franchise LATAM

Gap Inc.

About The Position

About the Role As a Planner within Franchise & Regional Account Planning, you will support the development and execution of financial strategies across LATAM, spanning a multi-brand portfolio which includes Gap, Banana Republic, Old Navy, and Athleta. This role is critical to enabling profitable growth across the region. You will play a key role in improving forecast accuracy, strengthening data integrity, and evolving planning tools and processes. As an individual contributor, you will act as a strategic partner to franchise teams and internal stakeholders—driving planning rigor, and embedding best-in-class forecasting, OTB, and in-season management practices across all channels. What You'll Do Strategic & Financial Planning Support top-down retail sales and wholesale buy targets, managing OTB and ROS across annual budgets and rolling forecasts. Support store productivity and real estate decisions through financial benchmarking, tiering, and density analysis. Contribute to the rollout of standardized store tiering and benchmark playbooks to enable consistent, data-driven decisions. Support LRP, ABP, and in-year business development to define how LATAM delivers against Franchise growth goals. In-Season Management Drive weekly and monthly trade analysis, using OTB and in-season levers to optimize performance. Supports reforecasting, proactively identifying risks and opportunities and translating them into clear actions. Partner with Merch Planning to optimize inventory and maximize revenue. Deliver hindsight analyses focused on store productivity, NSR improvement, and profitability drivers. Regional & Partner Collaboration Act as a strategic partner to franchise teams, strengthening planning capabilities and financial acumen. Challenge forecasts, resolve data inconsistencies, and elevate planning discipline across partners. Support onboarding to planning tools, OTB frameworks, and forecasting best practices. Deliver clear, actionable insights to Franchise Leadership Teams, connecting performance to key business drivers. Data, Tools & Platform Enablement Ensure data integrity and reporting consistency, driving a single source of truth. Partner with Reporting and Tech teams to scale Power BI capabilities and transition manual processes into automated solutions. Support evolution of partner-facing planning tools, including channel-level forecasting and OTB. Identify and implement process improvements that increase speed, accuracy, and insight generation. Cross-Functional Leadership Collaborate with Merchandising, Pricing, and Commercial teams to drive profitable channel strategies. Influence decisions through scenario analysis, financial modeling, and data storytelling. Contribute to broader planning initiatives, including tools, processes, and ways of working. Champion a culture of curiosity, ownership, and continuous improvement.

Requirements

Bachelor’s degree or equivalent experience
2+ years in merchandise or retail financial planning
Must be fluent in Spanish
LATAM exposure
Demonstrates strong ability to navigate ambiguity while effectively prioritizing tasks and managing time in a fast‑paced environment
Strong understanding of retail KPIs (sales, margin, inventory, forecasting)
Advanced Excel and experience with BI tools (Power BI, Tableau)
Experience in scenario planning and financial modeling
Strong communication and data storytelling skills
Ability to influence without direct authority
Highly organized, adaptable, and comfortable with ambiguity
Willingness to work across time zones and travel as needed

Nice To Haves

Franchise/wholesale and eCommerce experience preferred

Responsibilities

Support top-down retail sales and wholesale buy targets, managing OTB and ROS across annual budgets and rolling forecasts.
Support store productivity and real estate decisions through financial benchmarking, tiering, and density analysis.
Contribute to the rollout of standardized store tiering and benchmark playbooks to enable consistent, data-driven decisions.
Support LRP, ABP, and in-year business development to define how LATAM delivers against Franchise growth goals.
Drive weekly and monthly trade analysis, using OTB and in-season levers to optimize performance.
Supports reforecasting, proactively identifying risks and opportunities and translating them into clear actions.
Partner with Merch Planning to optimize inventory and maximize revenue.
Deliver hindsight analyses focused on store productivity, NSR improvement, and profitability drivers.
Act as a strategic partner to franchise teams, strengthening planning capabilities and financial acumen.
Challenge forecasts, resolve data inconsistencies, and elevate planning discipline across partners.
Support onboarding to planning tools, OTB frameworks, and forecasting best practices.
Deliver clear, actionable insights to Franchise Leadership Teams, connecting performance to key business drivers.
Ensure data integrity and reporting consistency, driving a single source of truth.
Partner with Reporting and Tech teams to scale Power BI capabilities and transition manual processes into automated solutions.
Support evolution of partner-facing planning tools, including channel-level forecasting and OTB.
Identify and implement process improvements that increase speed, accuracy, and insight generation.
Collaborate with Merchandising, Pricing, and Commercial teams to drive profitable channel strategies.
Influence decisions through scenario analysis, financial modeling, and data storytelling.
Contribute to broader planning initiatives, including tools, processes, and ways of working.
Champion a culture of curiosity, ownership, and continuous improvement.