Membership Sales Director

Good Trouble•Atlanta, GA

About The Position

Dunaway National is a women-led national premier golf club in development in the Serenbe-Dunaway Gardens corridor near Atlanta. Inspired by wellness, creativity, and world-class golf, the club will unite a community of high-net-worth leaders and innovators from across the country. With championship golf, a luxury spa, villas, chef-driven dining, and plans to host premier championship golf, Dunaway National will redefine the modern private club experience. This position will lead membership growth from the Founding Campaign through Masters Week opening, guiding Dunaway to its 435-member goal by 2028. The role will continue to expand the club's national presence and community-ideal for a polished, driven professional who excels in relationship-focused, high-touch sales.

Requirements

At least 8-10 years' experience in luxury membership, private club, or high-net-worth sales.
Strong existing network in Atlanta and at least two other national markets.
Passion for golf, wellness, and relationship-driven sales.
Exceptional communication, presence, and attention to detail.
Entrepreneurial mindset with the ability to operate independently.
Willingness to travel nationally (20-30%).

Responsibilities

Develop and execute a membership sales strategy to achieve initiation and dues revenue goals.
Cultivate strategic partnerships with women's leadership organizations and luxury lifestyle brands to drive qualified referrals and expand Dunaway's ambassador network.
Build and manage a pipeline of affluent prospects through personal networking, events, and partnerships.
Lead private dinners, preview events, and national roadshows in key markets (Atlanta, New York, Palm Beach, Dallas, LA, Chicago.
Launch the Founders Ambassador Program and collaborate with luxury and LPGA-aligned partners.
Maintain CRM tracking, reporting, and forecasting to meet or exceed pre-opening targets.