Membership Growth Director

Alliance•Fort Worth, TX

2d•$20 - $25

About The Position

Mission: Turn interest into booked assessments and new memberships by owning the lead funnel end-to-end and building high-yield community relationships. D1 Training Alliance is a premier, veteran-owned athletic training facility located in Alliance Town Center in Fort Worth, TX . Owned and operated by a former athlete and U.S. Marine Corps veteran, our facility offers elite-level strength, speed, and agility training for youth athletes, adults, and teams. At D1 Training, we live by the philosophy of “Iron Sharpens Iron” (Proverbs 27:17), creating a supportive, high-energy environment where athletes and fitness enthusiasts challenge and elevate one another. Whether you're an elite competitor, weekend warrior, or just starting your fitness journey, D1 Training Alliance provides expert coaching, top-tier equipment, and a structured, science-backed approach to help you reach your goals.

Requirements

2–3 years of proven sales experience with a documented track record in a fitness-related business (gym, studio, sports performance, membership model).
Demonstrated ability to persuade people to invest in themselves (consultative selling, goal anchoring, objection handling).
Comfortable with high activity (phone/text/DM) and CRM discipline.
Clear, confident communicator—phone, text, and in person.
Ability to adapt quickly to changes in strategic marketing offers and market trends.

Nice To Haves

Experience in a membership or recurring-revenue environment.
Familiarity with CRM/gym platforms (e.g., GoHighLevel, Mindbody, Trainerize, GymSales).
Background in athletics, coaching, or sports performance.
Major plus if you're a certified strength coach (NSCA, NASM, ACSM, ACE, etc) as you can increase earning potential coaching group classes and managing personal training clients.

Responsibilities

Speed-to-Lead: Respond to all new leads immediately (goal: within 5–15 minutes, 7 days/week coverage via team rotation).
Qualification & Scheduling: ≥60% of new leads scheduled within their first 15 days in CRM.
Show Rate: Maintain >60% average show rate on scheduled appointments.
Pipeline Hygiene: 100% of leads/opportunities updated daily with notes, next steps, and accurate stages.
Community Sourcing: Launch and maintain 8–12 active partnerships (businesses, schools, youth orgs, churches, retirement communities, etc.) driving steady referral leads each month.
Call/text new leads on arrival; personalize intros by source.
Qualify intent, set/confirm appointments, send reminders, and reschedules as needed.
Work warm lists (replies, no-shows, past inquiries, referrals) to keep the calendar full.
Confirm within 24 hrs of booking and the morning of appointments.
Pre-frame assessment value (goal review + movement screen + clear next step).
Keep accurate tags, stages, and close reasons.
Submit a daily KPI snapshot (new leads, contacts, sets, confirms, shows, rebooks).
Prospect and secure partner meetings; create simple co-promotions (guest passes, clinics, team nights).
Attend local events; capture leads and book on the spot.
Hand off strong notes to coaches/GM before assessments.
Join weekly pipeline reviews to remove bottlenecks.