Membership Growth Director

D1 Training - Alliance•Fort Worth, TX

About The Position

Mission: Turn interest into booked assessments and new memberships by owning the lead funnel end-to-end and building high-yield community relationships. The Scorecard (Outcomes You Own: Speed-to-Lead: Respond to all new leads immediately (goal: within 5–15 minutes, 7 days/week coverage via team rotation). Qualification & Scheduling: ≥60% of new leads scheduled within their first 15 days in CRM. Show Rate: Maintain >60% average show rate on scheduled appointments. Pipeline Hygiene: 100% of leads/opportunities updated daily with notes, next steps, and accurate stages. Community Sourcing: Launch and maintain 8–12 active partnerships (businesses, schools, youth orgs, churches, retirement communities, etc.) driving steady referral leads each month. What You’ll Do (Daily/Weekly): Cover the Funnel Daily Call/text new leads on arrival; personalize intros by source. Qualify intent, set/confirm appointments, send reminders, and reschedules as needed. Work warm lists (replies, no-shows, past inquiries, referrals) to keep the calendar full. Drive Show Rates Confirm within 24 hrs of booking and the morning of appointments. Pre-frame assessment value (goal review + movement screen + clear next step). Own CRM & Reporting Keep accurate tags, stages, and close reasons. Submit a daily KPI snapshot (new leads, contacts, sets, confirms, shows, rebooks). Build the Community Engine Prospect and secure partner meetings; create simple co-promotions (guest passes, clinics, team nights). Attend local events; capture leads and book on the spot. Collaborate for Conversions Hand off strong notes to coaches/GM before assessments. Join weekly pipeline reviews to remove bottlenecks.

Requirements

2–3 years of proven sales experience with a documented track record in a fitness-related business (gym, studio, sports performance, membership model).
Demonstrated ability to persuade people to invest in themselves (consultative selling, goal anchoring, objection handling).
Comfortable with high activity (phone/text/DM) and CRM discipline.
Clear, confident communicator—phone, text, and in person.
Ability to adapt quickly to changes in strategic marketing offers and market trends.

Nice To Haves

Experience in a membership or recurring-revenue environment.
Familiarity with CRM/gym platforms (e.g., GoHighLevel, Mindbody, Trainerize, GymSales).
Background in athletics, coaching, or sports performance.
Major plus if you're a certified strength coach (NSCA, NASM, ACSM, ACE, etc) as you can increase earning potential coaching group classes and managing personal training clients.

Responsibilities

Call/text new leads on arrival; personalize intros by source.
Qualify intent, set/confirm appointments, send reminders, and reschedules as needed.
Work warm lists (replies, no-shows, past inquiries, referrals) to keep the calendar full.
Confirm within 24 hrs of booking and the morning of appointments.
Pre-frame assessment value (goal review + movement screen + clear next step).
Keep accurate tags, stages, and close reasons.
Submit a daily KPI snapshot (new leads, contacts, sets, confirms, shows, rebooks).
Prospect and secure partner meetings; create simple co-promotions (guest passes, clinics, team nights).
Attend local events; capture leads and book on the spot.
Hand off strong notes to coaches/GM before assessments.
Join weekly pipeline reviews to remove bottlenecks.