Membership Director

YMCA of Greater Brandywine • West Chester, PA

10d • $51,798 - $67,337 • Onsite

About The Position

The Membership Director leads the membership team in their efforts to drive new membership sales, meeting or exceeding goals assigned by management, and delivers a stellar member experience that leads to strong member retention. Who Are We? The YMCA of Greater Brandywine (YGBW) was named a 2025 Top Workplace by The Philadelphia Inquirer for a second consecutive year. An association of nine YMCAs serving Chester County, the YMCA of Greater Brandywine is a non-profit organization dedicated to nurturing the potential of every child, promoting healthy living, and fostering social responsibility through life-changing programs for all.

Requirements

• HS diploma/GED required; bachelor’s degree highly preferred
• 3-5 years of member services/sales experience required with strong interpersonal skills
• Friendly, approachable demeanor with the ability to understand and appreciate the value and importance of every member and customer interaction.
• Team player who works with a sense of urgency to empower others in achieving set goals.
• Strong networking and relationship building skills, friendly and approachable.
• Excellent verbal skills required. Articulate, engaging and comfortable with public speaking and presentations to groups/individuals.
• Must be fluent in spoken and written English.
• Advanced computer knowledge with the ability to learn new systems
• Obtain and maintain all new hire certifications and trainings within 90 days of hire

Nice To Haves

• Experience training others in becoming skilled in sales, prospecting and cultivation preferred

Responsibilities

• Develops and maintains a full understanding of the benefits, offerings and values of YGBW membership and programming and can articulate them to all types of people with differing needs.
• Identifies and implements strategies to meet and/or exceed membership goals and lead-to join rates set by management.
• Manages and facilitates membership prospects and process via organizational CRM system.
• Hires, trains, and oversees membership staff and volunteers, making sure there is ample coverage during branch operating hours.
• Responsible for the Onboarding and training of staff.
• Regularly audits and recognizes staff for following standard operating procedures and delivering great member experiences.
• Develops and manages a cause-driven tour script and sales process for their branch, ensuring all staff can deliver it with enthusiasm and energy, and are comfortable directly inviting/encouraging prospects to join the Y.
• Identifies training needs and areas of opportunities for their staff teams, developing and leading training sessions as needed.
• Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA to drive retention.
• Assists with membership account maintenance such as the collection of unpaid membership fees, and the processing of both third-party and income-based memberships.
• Manages branch events that drive new membership sales and/or retention from concept to completion, as well as representing the YMCA at community events.
• Chairs the branch’s volunteer membership committee, empowering the committee to support the branch in driving membership sales and retention.
• Oversees and manages the branch’s membership budget.
• Ensure compliance with all YGBW policies and standard operating procedures.
• Perform other related duties as assigned.

Benefits

• Free family YMCA membership, including outdoor pools
• Medical, dental, and vision insurance, along with paid holidays and plentiful PTO for full-time employees
• Babysitting while you work (up to 4 hours per day)
• Generous program discounts on childcare, camp, youth sports, swimming lessons and more!
• 12% employer contribution to retirement savings upon reaching eligibility and optional 403B retirement savings plan upon hire.
• Employee Assistance Program
• Continuing education reimbursement, tuition discounts with Chestnut Hill College and Immaculata University
• Career development and paid training
• Unlimited referral bonus beginning at $300.00

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED
• Number of Employees: 1,001-5,000 employees