Membership and Marketing Director- Meadia Heights Golf Club

Bobby Jones Links•West Lampeter Township, PA

32d•$40,000 - $50,000

About The Position

Established in 2000 and based in Atlanta, Georgia, Bobby Jones Links is a club management and development company serving private, resort, daily fee, and public courses. At the heart of our work is a commitment to serving people and creating exceptional experiences for members, guests, and employees. We live by our core values: Make People Happy, Do What You Say, Strive for Excellence, Be Driven, and Grow Every Day. These principles shape our culture and drive our success. As Bobby Jones said, “The secret of golf is to turn three shots into two.” That same pursuit of excellence defines everything we do. Meadia Heights Golf Club is located two miles south from the city center of historic Lancaster, Pennsylvania, and is managed by Bobby Jones Links. The club offers a challenging private 18-hole championship course layout, draped over rolling hills bordering the area’s world-famous farmland. Meadia Heights is hiring for a Membership and Marketing Director. The Membership and Marketing Director’s overarching responsibility is to sell new memberships and retain current members through various marketing, communications, referral programs, and customer satisfaction. This position is a base salary of $40,000-$50,000 per year plus commissions.

Requirements

Excellent organizational and follow-up skills
The ability to be ‘aggressive’, as it relates to hitting sales goals
Creative in implementing various marketing ideas to increase sales and member usage
Deadline driven
Proficiency in Excel, Word, Canva, Facebook, Instagram and ability to learn the club point of sales systems
An understanding of Club financials
Minimum of 2 years of sales, hospitality, customer service, or marketing experience
Bachelor’s Degree in sales, communication, marketing, business management or hospitality management

Responsibilities

Assists in the preparation of the club’s annual sales plan and marketing
Prepares and maintains the membership tracker (weekly)
Reach all monthly and annual membership sales goals
Along with the General Manager, operates the club membership department within the budgeted expenses and adjusts it as sales increase or decrease
Meet, along with the General Manager, with all Department Heads to make sure member- added-value events and programs are being added into the club
Meet, along with the General Manager, with all Department Heads and hourly staff to make them aware of the membership program, so they can speak intelligently on its basics when asked
Responsible for generating new member leads and tracks them accordingly
Responsible for the implementation of a member referral program
Responsible for ensuring the preparation of all membership collateral material
Interfaces with the club Ownership, General Manager and Bobby Jones Links to report all membership updates
Represents the club in specific community events (ex: Chamber of Commerce meetings)
Attends most major club events
Pursue all new homes sales or resales that meet the target market criteria for potential membership
Develop relationships with local realtors to receive membership prospects
Utilize the drip marketing campaign when appropriate
Utilize the monthly home mailers/direct mail pieces when appropriate
Conduct open house events when needed
Conduct all new member and prospective member tours and orientations
Review the club website for content and programming accuracy