About The Position

We are looking for someone who lives at the intersection of code and creativity – deeply technical, genuinely plugged into the generative AI space, and excited to build the developer community around some of the most advanced video and image models. This is a high-ownership, high-visibility role with real influence over how developers experience Runway. You will own the end-to-end developer experience – driving awareness, activation, and long-term engagement among the creative technologists and engineers building on top of our generative model APIs. Success in this role requires a blend of technical depth, creative sensibility, and a genuine enthusiasm for where generative AI is going.

Requirements

  • 5+ years in developer relations, developer advocacy, or a highly technical, community-facing role – ideally within AI/ML, creative tech, or a research-adjacent organization
  • Deep, hands-on familiarity with generative video and image models; you've built with them, you experiment constantly, and you follow this space closely
  • Comfort operating in a 0-to-1 environment – you've built programs, communities, or developer motions from scratch and know how to create structure and momentum without a playbook to follow
  • Strong engineering fundamentals – you can write code, build demos independently, debug API integrations, and speak credibly with technical audiences
  • A genuine creative sensibility – you understand the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, and you move fluidly between those worlds
  • Proven track record of driving developer community growth and API adoption with measurable outcomes
  • Experience producing developer-facing content across formats: documentation, video demos, short-form social, and live technical presentations
  • Experience running developer events end-to-end: hackathons, workshops, sponsorships, and office hours
  • Deep enthusiasm for generative AI; you stay close to the technology, build with it, and have a strong point of view on where it's going

Responsibilities

  • Own the Developer Funnel, End-to-End
  • Own the full developer funnel from awareness to activation; drive adoption and engagement across our API user base with a structured, data-informed engagement strategy
  • Design onboarding experiences that get creative developers from zero to their first successful API build as quickly as possible
  • Manage the motion from self-serve to enterprise API relationships – identify high-potential developers through usage and spend signals and route them into the right engagement track
  • Track, analyze, and report on developer funnel metrics and API engagement using BI tools and data
  • Build & Energize the Creative Developer Community
  • Own hackathons, sponsorships, and developer events end-to-end – from concept and logistics to execution and follow-through
  • Build and nurture a community of creative technologists, researchers, and developers pushing the boundaries of generative video and image
  • Represent Runway at conferences, meetups, and online communities; be a recognizable and trusted presence in the generative AI developer ecosystem
  • Surface developer sentiment, emerging use cases, and market signals back to internal teams to inform product direction
  • Produce Content That Gets Developers Building
  • Produce high-quality tutorials, demos, sample repos, and technical walkthroughs that showcase what's possible with our models and API
  • Own social and X content strategy for the developer audience – rapid demos, creative experiments, prompting tips, and technical threads
  • Run regular developer communications including email newsletters, changelogs, and recurring developer office hours
  • Prototype creative, targeted content that meets developers where they are
  • Champion Developers Internally – and Runway Externally
  • Serve as the primary point of contact for the developer community; be genuinely accessible, responsive, and useful
  • Build a tight, structured feedback loop between developers and the Product and Engineering teams – surface trends, flag blockers, and advocate for developer needs
  • Partner with Marketing and GTM to create developer-focused activation campaigns that resonate with a technical, creative audience
  • Define and track success metrics tied to developer activation, API engagement, and community growth
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