Member of Product Marketing, Trading

Anchorage Digital

20d

About The Position

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.

The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.

This individual will think strategically about how to win our market and then lead successful go-to-market initiatives. They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings. We’re looking for thoughtful people who can blend ideation and implementation, then articulate crisp value propositions to clients, the market, and to our team.

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Product Marketing role:

Requirements

• Comfort writing short- and long-form content for an institutional audience
• Deep knowledge of crypto or finance
• Experience leading marketing campaigns in a cross-functional environment
• Are someone who constantly searches for new client and market insights to inform positioning
• Are keen to become an expert in technical product features and influence how they’re differentiated
• You read about b2b product marketing tactics during your free time

Nice To Haves

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

Responsibilities

• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies
• Write content with strong copywriting skills and fluency in our brand voice
• Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging
• Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption
• Manage product launches as well as the introduction of new product and service features by leading client communications across channels
• Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives
• Develop fluency in our product and platform capabilities
• Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team
• Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed