Member Engagement Experience & Strategy Mgr.

American Nurses Association ANA•Silver Spring, MD

4d•Hybrid

About The Position

The American Nurses Enterprise (ANE) is seeking to hire a Member Engagement, Experience and Strategy Manager. The Member Engagement, Experience & Strategy Manager is a strategic and cross-functional staff member responsible for developing and enhancing the member journey through integrated engagement strategies, compelling messaging, and data-informed decision-making. This role will lead efforts to define and communicate the member value proposition, optimize engagement across platforms, and collaborate with internal and external stakeholders to drive engagement, satisfaction, and growth. Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through The Power of Nurses™. Our goals are to (1) Elevate the Profession of Nursing Globally (2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive. We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field.
5–8 years of experience in member engagement, digital marketing, or customer experience, preferably in an association or nonprofit setting.
Demonstrated success in developing and executing engagement strategies and campaigns.
Strong writing and content development skills with a persuasive, member-centric voice.
Proficiency in CRM and engagement platforms (e.g.,Higher Logic, Propfuel, HubSpot).
Analytical mindset with experience using data tools (e.g., Excel, Tableau, Google Analytics).
Experience working with cross-functional teams and external partners.
Advanced proficiency in Microsoft Office Suite and with CRM systems, online community platforms, and email marketing tools (e.g., Higher Logic, PropFuel, HubSpot).
Familiarity with HTML and digital content management.
Deep industry and trend insights and ability to analyze data, recommend new or modify existing engagement strategies based on trends and forward-looking focus
Experience developing strategy for online communities and digital member platforms.
Strong writing and editing skills with attention to detail and member-centric messaging.
Excellent organizational and customer service skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Experience with executive communications and collaboration with designers or agencies.
Analytical skills and ability to interpret engagement data and member feedback.
Ability to work independently and collaboratively across teams.
Driven & Results-Oriented – Takes initiative and delivers measurable outcomes.
Insightful & Research-Focused – Uses data and trends to inform strategy and innovation.

Responsibilities

Lead the development and continuous refinement of ANA’s member value proposition, ensuring it reflects evolving member needs, industry trends, and organizational priorities.
Collaborate with internal teams and C/SNAs to align messaging and delivery of member benefits across channels.
Conduct competitive benchmarking and member feedback analysis to identify gaps and opportunities in the benefits portfolio.
Translate member value into clear, compelling messaging for use in campaigns, onboarding, and retention efforts.
Design and implement integrated, multi-channel engagement strategies that span email, online communities, social media, and digital platforms.
Develop and manage lifecycle campaigns tailored to member segments (e.g., students, early career, executives), ensuring relevance and personalization.
Collaborate with internal teams to align engagement efforts with organizational goals and member touchpoints.
Monitor campaign performance and adjust strategies to optimize engagement, retention, and satisfaction.
Partner with IT, vendors, and internal stakeholders to ensure seamless integration and functionality of engagement platforms (e.g., CRM, Propfuel, Higher Logic ).
Identify and implement enhancements that improve member experience, data flow, and campaign automation.
Serve as a subject matter expert on engagement tools, providing training and support to internal teams and community managers.
Ensure platforms are configured to support segmentation, personalization, and analytics.
Write and refine persuasive, audience-specific copy for campaigns, promotions, onboarding, and engagement initiatives.
Ensure messaging is inclusive, consistent with ANA’s brand voice, and aligned with member personas and lifecycle stages.
Collaborate with Strategic Communications to ensure content strategy supports broader organizational messaging and member engagement goals.
Develop toolkits and templates for use by C/SNAs and internal teams to maintain consistency and scalability.
Regularly surveil research and consumer research to stay abreast of current and emerging trends in membership, engagement, industry (including other nursing organizations and Constituent and State Nurses Association) insights
Analyze member behavior, campaign performance, satisfaction survey results, and engagement trends to inform strategy and decision-making.
Develop dashboards and reports that provide actionable insights to leadership and cross-functional teams.
Use data to identify opportunities for segmentation, personalization, and targeted outreach.
Collaborate with the Quality team and other data owners to ensure data integrity and alignment with enterprise standards.

Benefits

flexible work arrangements
generous paid time off
401K retirement contributions of up to 7%
generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off
11 paid Holidays
excellent health/medical benefits
Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

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