Director, Engagement Strategy
About The Position
Are you a strategic visionary with a passion for crafting impactful media experiences that drive results in the ever-evolving healthcare landscape? Do you thrive on leading and inspiring teams to deliver exceptional client solutions? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Director, Engagement Strategy to lead our team in developing and executing cutting-edge media campaigns that make a difference in people's lives. In this role, you will: Be the Architect of Omnichannel Excellence: Lead the development of innovative cross-channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience. Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives. Cultivate Strategic Client Partnerships: Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations. Champion Innovation & Thought Leadership: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact and drive client success. Empower a High-Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential.
Requirements
- 8+ years of hands-on media planning experience across all channels, with a proven track record of developing and executing successful cross-channel media strategies in the healthcare or a similarly regulated industry.
- Demonstrated ability to lead, inspire, and mentor high-performing teams, fostering a culture of collaboration, growth, and excellence.
- Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance.
- Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
- A genuine interest in healthcare and a desire to make a positive impact on patient lives.
Responsibilities
- Lead the development of innovative cross-channel media strategies
- Oversee the Engagement Planning team
- Build and nurture strong relationships with key client contacts
- Stay ahead of the curve in the ever-evolving media landscape
- Foster a culture of collaboration, excellence, and continuous learning
Benefits
- Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
- Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
- Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
- Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
