Medical Field Sales Representative/Physician Liaison

IVI America•Littleton, CO

31d

About The Position

IVI RMA North America network of state-of-the-art fertility practices in the United States, is currently seeking a Medical Field Sales Representative-Physician Liaison to help with their continued growth and generate referrals into our South Denver offices. Job Purpose: The Medical Field Sales Representative-Physician Liaison is responsible for generating new referral opportunities with community physicians and ancillary clinical referral sources in assigned territory. The Physician Liaison is a proactive business developer responsible for aggressively identifying, targeting, and converting new referral opportunities. This role requires a competitive, goal-oriented individual who thrives on surpassing sales objectives and driving sustained growth across assigned territories. Position Overview: The Medical Field Sales-Representative-Physician Liaison serves as a strategic business developer and trusted partner between Conceptions and community healthcare providers. This individual is responsible for cultivating strong relationships with healthcare providers and ancillary staff to include: OBGYNs, Nurse Practitioners, Nurse Midwives, Urologists, Oncologists, Acupuncturists, and other referral sources to increase patient referrals, strengthen communication pathways, and ultimately drive revenue growth. This role requires a results-oriented sales professional with proven success in healthcare sales, preferably with established relationships in the women’s health community.

Requirements

Bachelor’s Degree in Marketing or other related field – required
Minimum 2–3 years of field sales experience with a proven track record of exceeding quotas in a competitive, metrics-driven environment. Healthcare or pharma sales experience is strongly preferred.
Demonstrated “hunter” mentality – thrives on new business development rather than account maintenance.
History of ranking in the top quartile of a sales team or earning recognition for sales performance.
Strong organizational discipline with territory planning and follow-through.
Must have a valid driver’s license.
Reliable personal vehicle available for business use.
Maintain a clean driving record in compliance with company and insurance standards.
Ability to travel frequently within the assigned territory, including occasional regional travel as needed.
Fluent with Word, Excel, PowerPoint, and other business analytics tools.

Responsibilities

Promotes and differentiates RMA fertility services and products to meet or exceed quarterly territory objectives. Responsible for increasing referrals from an assigned territory of professional customers including OB/GYNs, Nurse Midwives, Urologists, Maternal Fetal Medicine Specialists and Oncologists. Generates new business opportunities by creating and leveraging relationships that enhance and differentiate RMA’s offerings within an assigned territory.
Integrates into referring offices and will be seen as an extended member of the office offering value-add contact using a consultative selling approach. Provides weekly updates to leadership on activity, results, competitive analysis, market trends.
Uses branded marketing materials effectively and frequently to differentiate RMA products and services from other fertility providers.
Establishes and maintains effective relationships with physicians, nurses, ancillary personnel, practice administrators in referring programs.
Manages database of referring physicians in territory. Exhibits expertise in use of Tableau.
Coordinates and implement territory initiatives (Physician lunches, dinner presentations, programs, value-add programs).
Attends local and regional conferences and events to promote RMA.
Manages resources effectively, process expenses in a compliant and timely manner.