Media Supervisor

Planit•Baltimore, MD

1d•$90,000 - $100,000•Hybrid

About The Position

The Media Supervisor will be responsible for strategic planning, execution, optimization and analysis across all media channels, including digital (display, paid social, paid search, video, affiliate and shopper media) and traditional (broadcast, out of home, print, radio). This role will include leading and mentoring a team of media specialists, managing campaign performance, ensuring adherence to client objectives, and driving successful outcomes through effective media strategies.

Requirements

Required Minimum 6 years of experience managing paid media campaigns
Proven record of exceeding client goals, specifically lead generation clients
Agency experience
Bachelor’s degree
Strong experience running digital campaigns that drive brand awareness, lead generation, and eCommerce sales
Experience and familiarity with Google Marketing Platforms (Google Ads, DV360, GA4, CM360)
Experience and familiarity with paid social platforms (Meta, TikTok, LinkedIn, Pinterest)
Experience with third-party reporting dashboards
Entrepreneurial mind with the ability to multi-task and handle multiple campaigns at a time
Attention to detail a must
Ability to teach and lead junior staff
Ability to take initiative without direction
Strong strategic and analytical skills
Strong written and verbal communication skills
Strong interpersonal and presentation skills to foster client, vendor, and internal relationships

Nice To Haves

Expert in DV360 or another Programmatic DSP
eCommerce and consumer packaged goods experience also highly preferred
Experience with affiliate marketing
Knowledge of shopper marketing platforms, specifically Amazon (AMS, AMG)

Responsibilities

Manage one Media Specialist to start, with opportunity for team growth
Evaluate client objectives to determine appropriate paid digital marketing strategy to deliver on campaign goals.
Manage multiple client accounts, specifically B2B & lead generation related accounts
Manage RFP process and evaluate opportunities
Develop client-facing paid digital marketing recommendations and update internal process documents important for campaign pacing and trafficking
Develop internal campaign planning spreadsheets
Measure campaign KPIs through multiple platforms (including Tableau and Google Analytics) to establish cross channel analysis
Build in-campaign and post-campaign analysis to demonstrate learnings against goals and provide relevant recommendations
Collaborate with internal teams to move the campaign forward through creative, account and traffic departments, and facilitate holistic strategic thinking and analysis
Create visibility for the agency through attendance of industry conferences, presentations, and representation on professional associations
Ensure Planit’s digital media efforts are best of breed through the recommendation of new technologies, ad units, and process improvements
Communicate with clients weekly on campaign performance, strategic direction and forward thinking recommendations
Manage and teach junior employees about new process improvements, new targeting tactics, platforms, ad units, etc.