Media Strategy Director

Whisker•Auburn Hills, MI

38d•Onsite

About The Position

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. Whisker Marketing: We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack, from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started. What You’ll Do: Whisker is leading the future of connected cat care—and our media strategy must lead with equal audacity. The Media Strategy Director sits at the intersection of performance, experimentation, and brand storytelling. You’ll define the media architecture that fuels our growth across paid social, search, affiliate, and emerging channels—building a data-driven system that scales efficiently, performs intelligently, and inspires our audience. This role is both strategist and architect: setting the vision for how media drives business performance and cultural relevance.

Requirements

BA/BS in Marketing, Communications, Media, or a related field
8+ years of paid media or performance marketing experience, including 3+ in leadership
Deep understanding of channel strategy, measurement, and unit economics (CAC, LTV, MER, ROAS)
Proven success driving growth and efficiency in DTC or digitally native brands
Strong analytical skills with experience in multi-touch attribution and incrementality testing
Fluent in platform analytics (Meta Ads Manager, Google Ads, GA4, TikTok, etc.)
Exceptional communicator who can bridge creative, data, and executive conversations
Comfortable in a fast-scaling, high-performance environment
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Nice To Haves

Experience in subscription or connected device commerce
Experience operating at the intersection of brand storytelling and performance growth
Passion for elevating under-represented cultural categories (and maybe, a soft spot for cats)

Responsibilities

Owns the end-to-end paid media strategy across US and international markets, ensuring channel mix aligns with growth and efficiency goals
Translates brand and business objectives into cohesive cross-channel media plans that deliver measurable results
Leads a team of channel experts (social, search, affiliate) to elevate performance and innovation
Builds frameworks for experimentation, creative testing, and rapid iteration to improve unit economics
Partners with the Brand, Creative, and Data Science teams to connect storytelling with performance metrics
Collaborates with Finance to model and optimize spend against revenue, EBITDA, CAC, and MER targets
Defines attribution logic and ensures data integrity across all paid channels
Fosters deep partnerships with key platforms (Meta, Google, TikTok, Amazon) to stay ahead of algorithmic and marketplace shifts
Creates clear, actionable reporting that ties media activity to business impact.
Acts as a thought leader within Whisker—educating peers and leadership on the evolving role of paid media in growth
Manages and mentors a growing team of high-performing media specialists
Fosters a culture of curiosity, collaboration, and creative risk-taking grounded in data discipline
Champions cross-functional alignment between brand marketing, analytics, and creative performance teams
Will perform additional responsibilities when required