Media Strategist

iHeartMediaNew York, NY
1dOnsite

About The Position

iHeartMedia is seeking an experienced Media Strategist to join our fast-paced and innovative team in New York. The Media Strategist will partner with the Multi-Market Sales team to strategize, plan, and build out the right mix of iHeartMedia’s broadcast offerings to deliver strong media recommendations and help guide the final plan strategy and RFP response. The Media Strategist reports to the Senior Vice President of Sales – Northeast and partners with the Broadcast National Media Team, the division that leads Broadcast Sales to develop media strategies and plans that meet advertisers’ objectives, yield measurable results, and drive ad revenue.

Requirements

  • Knowledge of media math, media strategy, and media research techniques.
  • Natural drive to independently stay current on developments/shifts in media landscape.
  • Understanding of market dynamics including demographics.
  • Strong communication skills.
  • Superior organizational skills, analytical & detail-oriented approach to projects.
  • Ability to thrive working independently and as part of a team.
  • Ability to plan and organize, set priorities, and multi-task in a fast-paced environment.
  • Independent, self-motivated, competitive, assertive personality.
  • Strong proficiency with Microsoft Excel, PowerPoint, and Salesforce.
  • 3+ years of Client Relationship or Sales Planning experience.
  • Media/agency industry experience required.

Nice To Haves

  • Respect for others and a strong belief that others should do this in return
  • Accountability for own work and desire to provide guidance to new team members
  • Ability to contribute to several projects at the same time under a moderate level of direction
  • Application of objective judgement, technical skills and prior experience to solve business problems
  • Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner
  • Desire for continued knowledge sharing and learning
  • Understanding of impact of own decisions

Responsibilities

  • Partner with sellers on a select list of accounts to strategize, plan and build out media plans based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics.
  • Act as strategic support to key accounts (i.e. provide strategic solutions, help build presentations, gather research, meeting prep, client communication).
  • Create detailed media plans to share with Sales and other relevant internal teams.
  • Work closely day-to-day with Sales, Marketing, Planning, Research, and Revenue Management in the development of all strategies/plan recommendations.
  • Work with coordinators in pre-sale and post-sale to set up campaigns for success and manage the flighted execution.
  • Follow all procedures for preparing orders, resolving billing issues, and supporting the VP in submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
  • Work professionally & collaboratively with internal partners to drive revenue.
  • Manage post sale recaps.

Benefits

  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays
  • A Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
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