Media Planner

Wray Ward LLC • Charlotte, NC

4d

About The Position

The Media Planner will be the day-to-day steward of the agency’s media planning process for relevant client accounts and help support the development of go-to-market media strategies. Responsibilities include developing tactical media recommendations, presenting plans, and reporting on campaign effectiveness. The Media Planner collaborates with various cross-functional teams across the agency to ensure alignment and champions the needs of the Integrated Media team.

Essential Duties & Responsibilities as Planner
Utilize media research tools for data analysis to support strategic media planning decisions
Collaborate with media buyers to develop tactical recommendations aligned with client objectives.
Work directly with and manage media vendors to develop, execute and measure media recommendations across digital and traditional opportunities that fall outside of biddable platforms
Partner with cross-functional teams and participate in client presentations and in some cases, serve as the primary media point of contact for day-to-day client communication
Develop and maintain details related to media investments, insertion orders and ads trafficking across relevant media placements
Work closely with media buyers to provide guidance on project parameters, offer feedback based on campaign strategy, and maintain brand consistency throughout the process.
Develop comprehensive narratives within measurement and performance reports, leveraging insights to identify trends and opportunities.
Stay abreast of emerging trends within paid media and client industries, and demonstrate an eagerness to want to advance the team’s overall quality of work

Requirements

• Minimum of 3+ years of media planning experience, preferably within an agency setting.
• Strong understanding of media planning and buying processes, coupled with a desire to explore new tactics and drive client business growth.
• Proficient with syndicated research and media planning tools such as MediaTool or similar, MRI-Simmons, Nielsen Commspoint Influence and SRDS.
• Familiarity with the digital media landscape is essential, with exposure to traditional media being advantageous.
• Highly organized, methodical and process-driven
• Effective problem-solver and generator of creative, innovative solutions
• Bachelor's degree

Nice To Haves

• Familiarity with the digital media landscape is essential, with exposure to traditional media being advantageous.

Responsibilities

• Utilize media research tools for data analysis to support strategic media planning decisions
• Collaborate with media buyers to develop tactical recommendations aligned with client objectives.
• Work directly with and manage media vendors to develop, execute and measure media recommendations across digital and traditional opportunities that fall outside of biddable platforms
• Partner with cross-functional teams and participate in client presentations and in some cases, serve as the primary media point of contact for day-to-day client communication
• Develop and maintain details related to media investments, insertion orders and ads trafficking across relevant media placements
• Work closely with media buyers to provide guidance on project parameters, offer feedback based on campaign strategy, and maintain brand consistency throughout the process.
• Develop comprehensive narratives within measurement and performance reports, leveraging insights to identify trends and opportunities.
• Stay abreast of emerging trends within paid media and client industries, and demonstrate an eagerness to want to advance the team’s overall quality of work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees