Media Planner, Retail Media Network

Meijer•Grand Rapids, MI

About The Position

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community! Meijer Media is seeking a skilled and innovative Media Planner to join our dynamic Retail Media Network team. The ideal candidate will be responsible for developing strategic integrated media plans that align with our retail clients' marketing objectives. You will play a key role in driving media strategy, optimizing campaign performance, and ensuring seamless execution across various channels.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
3+ years of experience in media planning, preferably within a retail media network or agency setting.
Strong understanding of digital and traditional media channels as well as their respective roles within integrated media planning.
Proficiency in media planning tools and platforms (e.g. MediaOcean) and digital audience measurement and planning tools (e.g. ComScore).
Experience using analytics and customer insights tools (e.g., Google Analytics, Adobe Analytics, PowerBI) to inform and optimize media strategies.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Outstanding communication and presentation skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Highly organized and self-motivated.

Responsibilities

Develop comprehensive media plans that integrate various channels including search, social, display, video, and traditional media, including budget allocation, media mix, and tactic selection to achieve campaign goals.
Oversee audience segmentation strategy to ensure alignment with the media strategy, leveraging audience insights to tailor media placements and messaging for maximum relevance and impact.
Collaborate with the analytics team to ensure media plans are rooted in robust data analysis, leveraging insights and performance metrics to inform and optimize strategic decisions.
Partner with the media activation/operations team to manage inventory, control media costs, monitor performance, and implement optimization strategies to maximize campaign effectiveness and efficiency.
Develop in-depth understanding of your clients’ business objectives, target audience and key performance indicators (KPIs), and share media strategy, best practices and recommendations for achieving their goals.
Help equip Sales Leads with in-depth media and strategy knowledge, enabling them to effectively communicate the value and intricacies of media plans to clients and prospects.
Conduct market research and competitive analysis to inform media strategies and identify growth opportunities.
Stay current with industry trends, emerging technologies, and best practices to ensure innovative and effective media solutions.