Media Optimization Analyst

Kohler • Kohler, WI

37d • $64,750 - $98,350 • Remote

About The Position

We are seeking a data-driven and detail-oriented Media Optimization Analyst to join our Performance Marketing team. This role will be primarily responsible for managing and optimizing experiments, analyzing media performance across channels, and delivering actionable insights to improve marketing ROI. The ideal candidate will have a strong analytical background, experience with media mix modeling or experimentation platforms, and a passion for driving measurable impact.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or related field.
• 3+ years of experience in media analytics, digital marketing, or experimentation.
• Hands-on experience with LiftLab or similar experimentation platforms.
• Strong proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Familiarity with media platforms and ad tech (Meta, Google Ads, DSPs, etc.).
• Excellent communication and storytelling skills with data.
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Nice To Haves

• Experience with media mix modeling or multi-touch attribution.
• Knowledge of statistical testing methodologies (A/B, holdout, incrementality).
• Ability to manage multiple projects and prioritize in a fast-paced environment.

Responsibilities

• Design, implement, and manage experiments across paid media channels using manual techniques and/or the Liftlab Platform.
• Collaborate with media teams to define test hypotheses, KPIs, and success metrics.
• Monitor experiment performance and ensure statistical rigor in results.
• Translate findings into actionable recommendations for media optimization.
• Analyze media effectiveness across platforms including Meta, Google, TikTok, YouTube, Pinterest, Reddit, Hulu, audio, programmatic display, and traditional channels.
• Support media mix modeling efforts with LiftLab insights and experimental data.
• Identify opportunities for budget reallocation and performance improvement.
• Develop dashboards and reports to communicate test results and media performance.
• Present findings to cross-functional teams including brand, eCommerce, and retail.
• Maintain documentation of test learnings and contribute to a centralized knowledge base.
• Partner with analytics, media agencies, and internal stakeholders to align on testing roadmaps.
• Support strategic planning with data-backed insights from LiftLab and media analysis.
• Stay current on industry trends and emerging media platforms.

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period.
• We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Fabricated Metal Product Manufacturing
• Number of Employees: 5,001-10,000 employees