Media Measurement Analyst

Orange Barrel Media•New York, NY

About The Position

Orange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name across major U.S. markets. Through Orange Barrel Media and IKE Smart City, we sit at the intersection of media, technology, real estate, and city infrastructure, delivering premium out-of-home (OOH) advertising experiences and smart city platforms that serve brands, cities, and communities alike. Learn more at orangebarrelmedia.com and ikesmartcity.com. Orange Barrel Media is seeking a Media Measurement Analyst to join our growing Data & Insights team. This role serves as a primary internal owner and liaison for media measurement and audience data, ensuring impression-based metrics are accurate, well-understood, optimized, and consistently leveraged for business results. The Media Measurement Analyst works closely with internal teams and external partners to translate complex data into clear, sales-ready insights. The ideal candidate brings strong analytical fundamentals alongside media and audience data fluency, with experience in OOH or similar media channels highly valued.

Requirements

Bachelor’s degree in Analytics, Economics, Computer Science, or experience in related areas.
4-6 years of experience in data analysis, business analytics, or related roles.
Work within the media, advertising, or marketing analytics ecosystem.
Experience using Tableau (or similar BI tools) to build dashboards and visualizations.
Proficiency in SQL, including complex joins and multi-step queries.
Working knowledge of Python (or similar analytical scripting language) for analysis or automation.
Strong analytical thinking with the ability to connect data outputs to real-world business use cases.
Clear communicator who can explain insights to both technical and non-technical audiences.
Demonstrated ability to learn new data sources, tools, and business concepts quickly.

Nice To Haves

Familiarity with OOH media measurement, audience data, or impression-based analytics (Geopath, mobility data, ad exposure data, etc.).
Experience working with ETL concepts, data pipelines, or analytics documentation.
Comfort collaborating with Sales and Technology teams in a fast-moving, operationally complex environment.

Responsibilities

Translate business questions from Sales, Real Estate, and Operations into analytical approaches and actionable outputs; brings curiosity and interest in teammates' needs to provide relevant solutions.
Act as key liaison internally for campaign and client specific data requests from Sales.
Ingest, validate, and analyze third-party measurement data (e.g., Geopath, Perview, other performance measurement partners), identify trends, anomalies, and opportunities for deeper insight.
Analyze and interpret large datasets related to media delivery, impressions, and performance across OBM and IKE assets.
Build and maintain Tableau dashboards that clearly communicate insights to non-technical stakeholders.
Write and optimize SQL queries to extract, transform, and analyze data from multiple internal and external sources.
Support workflow improvements by identifying opportunities to streamline data ingestion, reporting, and recurring analyses.
Collaborate cross-functionally to define data standards, documentation, and best practices that improve consistency and scalability.
Present findings clearly through dashboards, summaries, and presentations that enable confident decision-making.
Manage multiple requests and priorities with strong organization, curiosity, and attention to detail.