Media & Measurement Consultant

Lincoln Financial • Radnor, PA

2d • Hybrid

About The Position

In the role of Media and Measurement Consultant, you will support and deliver on more complex high-impact, data-driven media strategies across the enterprise. You will help execute and optimize more complex media plans across all channels including linear, addressable, programmatic, performance marketing, SEM, etc. while ensuring measurement frameworks are robust and actionable. You will also will work closely with internal stakeholders and agency partners, leveraging your experience in ad-tech, mar-tech, and analytics to support campaign effectiveness, compliance, and continuous improvement.

Requirements

• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
• 3 - 5+ Years experience of media planning, measurement, or analytics experience, ideally with exposure to both B2C and B2B environments. (Required)

Responsibilities

• Maintaining knowledge on current and emerging developments/trends, assessing the impact, and collaborating with management to incorporate new trends and developments in current and future solutions.
• Championing and enhancing organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives.
• Serving as a resource to team members and applicable internal/external stakeholders on more complex assignments/projects.
• Identifying and recommending process improvements that significantly reduce workloads or improve quality.
• Consulting/analyzing on more complex assignments and/or projects.
• Supporting the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs.
• Building and maintaining dashboards and analytical reports that assess media performance. Translating data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership.
• Partnering with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant.
• Collaborating with external media agencies and technology partners to implement, track, and optimize media campaigns.
• Integrating more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement.
• Monitoring campaign performance, identifying trends, and proactively recommending optimizations to improve ROI and effectiveness.
• Supporting privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards.

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees