Media Marketing Manager, Paid Social NA
About The Position
The Media Marketing Manager, Paid Social will lead full-funnel strategic development and execution of paid social campaigns across key platforms, driving brand awareness, engagement, and performance outcomes. This role sits within the North America Media & Digital Marketing team and collaborates closely with cross-functional partners, media agencies, and platform vendors. The ideal candidate is a strategic thinker with deep expertise in paid social media, a strong understanding of the full marketing funnel, and a passion for innovation in the digital space.
Requirements
- 5+ years of experience in paid social media, preferably in a retail or e-commerce environment, preferred
- Proven track record of managing large-scale campaigns and budgets.
- Strong analytical skills and experience with tools like Meta Ads Manager, TikTok Ads, Google Analytics, and Sprinklr.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities.
Responsibilities
- Lead the development of paid social media strategies across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging channels.
- Oversee campaign planning, creative briefing, asset delivery, and performance optimization in alignment with brand and business goals.
- Collaborate with internal teams including Creative, Brand Marketing, PR, Organic Social, and Performance Marketing to ensure cohesive messaging and execution.
- Manage relationships with media agencies and platform reps to stay ahead of trends and leverage new opportunities.
- Analyze campaign performance using platform analytics and third-party tools; deliver actionable insights and recommendations.
- Own the Paid Social Media budget, including forecasting, tracking, and reconciliation.
- Guide junior team members and support their development through mentorship and hands-on collaboration.
- Stay current on platform updates, consumer behavior shifts, and competitive landscape to inform strategy.
Benefits
- Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Apparel Manufacturing
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
