Media Manager, Ads Manager

Roku•New York City, NY

6h•$110,000 - $135,000•Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team: The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku’s advertising brand positioning, and providing insights and inspiration that help businesses maximize their potential in TV streaming. About the role: Roku is seeking a highly analytical and organized Media Manager to join our Ad Marketing and Ads Manager teams. In this critical role, you will be the leading driver of our media management and tools and resources we need to succeed. You’ll bring a DTC mindset to B2B and help us operate effectively as we scale. You’ll own the full media strategy and execution, driving measurable results and ROAS across paid channels. For New York Only - The estimated annual salary for this position is between $110,000 to $135,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years in media management scaling multi-million dollar budgets, ideally in a DTC brand or scaled B2B organization
Deep expertise and hands-on in-platform experience optimizing major paid channels (LinkedIn, Google, Meta) with certifications a strong plus
Extremely strong analytical skills and proficiency with data and data tools (Looker and Google Analytics are a plus)
Experience with marketing attribution models and conversion tracking
POV on creative strategy and performance
You’re growth-obsessed and always finding the next “unlock”
Excellent cross-functional stakeholder management and clear communication and presentation skills
Thrive in fast-paced, high-growth environments

Responsibilities

Own end to end paid media strategy across channels including Google Ads, YouTube, Meta, LinkedIn, Roku Ads, influencers, newsletters, podcasts, and other new and emerging channels
Develop and communicate clear media plans, testing roadmap, and creative priorities that drive awareness, consideration, and conversion, from sign-up to repeat buyers.
Manage day-to-day campaign optimizations and strategies that improve efficiency, scale what works, and course-correct where needed
Drive and track against clear media targets that move the business forward and manage key projects and communications with our paid media agency to ensure alignment
Contribute to attribution modeling and measurement frameworks that capture the impact of your media strategies
Manage monthly budgets and allocation, ensuring alignment and impact to financial and marketing forecasts
Partner with product, sales, and other marketing functions to ensure campaigns are aligned with business objectives.
Translate robust marketing calendar to media moments and seasonality