Media Manager, Ads Manager

Roku•New York, NY

6h•$110,000 - $135,000•Hybrid

About The Position

Roku is seeking a highly analytical and organized Media Manager to join our Ad Marketing and Ads Manager teams. In this critical role, you will be the leading driver of our media management and tools and resources we need to succeed. You’ll bring a DTC mindset to B2B and help us operate effectively as we scale. You’ll own the full media strategy and execution, driving measurable results and ROAS across paid channels.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years in media management scaling multi-million dollar budgets, ideally in a DTC brand or scaled B2B organization
Deep expertise and hands-on in-platform experience optimizing major paid channels (LinkedIn, Google, Meta) with certifications a strong plus
Extremely strong analytical skills and proficiency with data and data tools (Looker and Google Analytics are a plus)
Experience with marketing attribution models and conversion tracking
POV on creative strategy and performance
You’re growth-obsessed and always finding the next “unlock”
Excellent cross-functional stakeholder management and clear communication and presentation skills
Thrive in fast-paced, high-growth environments

Responsibilities

Own end to end paid media strategy across channels including Google Ads, YouTube, Meta, LinkedIn, Roku Ads, influencers, newsletters, podcasts, and other new and emerging channels
Develop and communicate clear media plans, testing roadmap, and creative priorities that drive awareness, consideration, and conversion, from sign-up to repeat buyers.
Manage day-to-day campaign optimizations and strategies that improve efficiency, scale what works, and course-correct where needed
Drive and track against clear media targets that move the business forward and manage key projects and communications with our paid media agency to ensure alignment
Contribute to attribution modeling and measurement frameworks that capture the impact of your media strategies
Manage monthly budgets and allocation, ensuring alignment and impact to financial and marketing forecasts
Partner with product, sales, and other marketing functions to ensure campaigns are aligned with business objectives. Translate robust marketing calendar to media moments and seasonality