Media Executive - Waff

Gray MediaHuntsville, AL
2d

About The Position

WAFF, Gray Media's NBC affiliate in Huntsville, AL, has an immediate opening for a Media Executive to join our team of integrated marketing/advertising professionals. At WAFF, we help our clients "find and keep their very best customers" through the use of effective research, marketing, and advertising. If you have media sales experience or a background/education in Business, and see yourself as a high-energy individual who likes working with people, this could be your opportunity to make more money at the #1 media company in Huntsville, AL. WAFF-48 is seeking to expand its already substantial share of the local broadcast and digital revenue market. To achieve this, we are seeking the next high-level consultant to join our team. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit. This candidate thrives in a position that holds no limits to growth or success. The media executive is a sales role responsible for identifying, qualifying, and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.

Requirements

  • 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred).
  • Effective prospecting and proven revenue pipeline-building skills.
  • Ability to think critically and design solutions for complex problems.
  • Be teachable and open to best practices and feedback as a means of continuous improvement.
  • Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
  • Must be comfortable selling to, challenging, and building trust-based relationships with business owners to top executives.
  • Must be proficient in Microsoft Suite, including Excel and PowerPoint.
  • Must meet Gray Media's driving requirements and have a valid driver's license.

Responsibilities

  • You will research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
  • You will own the full sales cycle from prospect to close and meet new business revenue and budget goals.
  • You will be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
  • You will maintain a consistent pipeline through cold calling, build pipeline velocity, and forecast with accuracy monthly.
  • Design, write, and present marketing presentations.
  • Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
  • Manage your book of business using multiple CRM and client management tools and software.
  • Communicate and collaborate effectively internally across all WAFF-48 departments and support staff.
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