MEDIA EXECUTIVE - WNEM

Gray Television•Saginaw, MI

About The Position

WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy, creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.

Requirements

Bachelor's degree highly preferred, or equivalent work-related experience. Minimum two years of experience in sales, preferably in the media field
Must be able to work under daily deadline pressure with attention to detail
Valid driver's license with an acceptable driving record
Experience in achieving long-range objectives and implementing the strategies and actions to achieve them
Solid computer skills using Excel, Word, and PowerPoint

Nice To Haves

Knowledge of Wide Orbit and ComScore is a plus

Responsibilities

The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
Understands and communicates the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
Implements strategies to consistently grow revenue and exceed revenue goals
Establishes credible relationships with the local business community
Makes sales calls on existing and prospective clients
Maintains assigned accounts and develops new accounts
Prepares and delivers sales presentations to clients
Provides clients with information regarding rates for advertising placement in all media platforms
Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge