MEDIA EXECUTIVE - WCJB

Wcjb Tv20 • Gainesville, FL

34d

About The Position

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WCJB:
WCJB TV20, the #1-rated station in the market, is the area's only source for live, local news, serving communities from Ocala to Lake City. We excel in both broadcast and digital advertising, making us a dominant force in the local media landscape.
Digital marketing is a strategic priority for our station, supported by a well-developed, results-driven team and industry-leading solutions through Gray Digital Media—one of the largest full-service digital agencies in the country.
We are seeking the right individual to help drive our continued growth and contribute to our ongoing success
Located in Gainesville, FL, WCJB TV20 is based in a thriving community with a vibrant mix of culture, education, and outdoor recreation. Home to the University of Florida, the area offers stunning natural springs, rivers, and nature trails, along with a dynamic dining scene. Its central location provides easy access to both coasts and major cities, just 75 miles from Jacksonville and 100 miles from Orlando, making it an excellent place to live and work.
Job Summary/Description:
This role is focused on new business development, with a strong emphasis on digital advertising solutions. The position may be based in either Gainesville or Ocala. We offer a collaborative, high-energy culture, best-in-class training, and industry-leading TV and digital products that provide the right candidate with a clear path to both personal growth and exceptional earning potential.

Requirements

• Strong understanding of the digital advertising landscape.
• Proven ability to work cross-functionally while managing multiple priorities in a fast-paced, deadline-driven environment.
• Excellent troubleshooting and problem-resolution skills with strong critical-thinking abilities.
• Exceptional written and verbal communication skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint; working knowledge of GA4 preferred.
• Consultative selling experience with a proven ability to identify, develop, and close large opportunities.
• Must meet Gray Media driving requirements and possess a valid driver's license.

Nice To Haves

• Experience with digital advertising products and strategy is preferred; however, high-performing sellers with a proven track record of success in other sales roles or industries will be strongly considered.

Responsibilities

• This role is built for a true hunter with a genuine passion for helping clients grow their business.
• Responsibilities include prospecting and cold calling, building a strong pipeline through networking and community involvement, joining and leveraging civic organizations, and consistently closing new business.
• Success in this role requires a competitive mindset, drive, and the ability to create opportunities from scratch while delivering meaningful results for clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees