Media Executive (Asso) - Wlbt

Gray Media • Jackson, MS

39d

About The Position

WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a talented Multimedia Executive to represent WLBT. This position is responsible for identifying and reaching new clients in the Jackson and surrounding areas that will best take advantage of our television and digital solutions, and then becomes a marketing consultant to the clients, helping them define and achieve their business objectives. Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level in the Jackson and surrounding areas. Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities. Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts. Managing prospects in CRM. Meeting and exceeding sales expectations monthly, quarterly, and annually.

Requirements

• Strategic, consultative selling experience with proven ability to navigate large and complex deals.
• Proven experience in creating presentations.
• Expert negotiation skills with experience in sales deals.
• Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail.
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings.
• Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed.
• Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through.
• Proven ability to build supportive and constructive relationships within and outside of the organization.
• Must meet the Gray Media driving requirements and have a valid driver's license.

Nice To Haves

• Proven success in strategic, consultative sales — ideally in media or marketing.
• A creative approach to storytelling and business development.
• Excellent communication and presentation skills (you’re persuasive, not pushy).
• Strong organization, time management, and follow-through.
• A results-driven mindset and a team-oriented spirit.

Responsibilities

• Identifying and reaching new clients in the Jackson and surrounding areas that will best take advantage of our television and digital solutions
• Becoming a marketing consultant to the clients, helping them define and achieve their business objectives
• Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level in the Jackson and surrounding areas
• Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
• Managing prospects in CRM
• Meeting and exceeding sales expectations monthly, quarterly, and annually

Benefits

• A rewarding career at a station that leads the market.
• True work-life balance — because creativity thrives when you do.
• Base salary + performance bonuses that reward your drive.
• Comprehensive benefits package: health, dental, vision, life, and disability.
• Paid vacation and holidays, so you can recharge.
• 401(k) with competitive company match — invest in your future.
• Continuous training and growth opportunities to keep your skills sharp and your ideas fresh.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed