Media Director

Flywheel Digital•Rogers, AR

53d

About The Position

The Media Director will be the team lead, responsible for maintaining excellence in planning, implementation and optimization of key CPG accounts working with retailers' ecosystems. They will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients' needs/objectives.

Requirements

Proficiency in media planning through relevant work experience, typically 7+ years, with emphasis on digital and/or shopper media.
Experience planning and executing retail media with emphasis on Walmart, Target, Costco, Best Buy and Amazon.
Digital emphasis on shopper marketing, display, social media, influencer marketing, and video.
Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis.
Proficiency in measurement, research, and planning tools (MRI, Simmons, etc).
Demonstrate curiosity for the omnichannel/digital landscape and constantly evolving ecosystem, including trends and technologies.
Excellent verbal and written communication skills. Interacts on a daily basis with Media Vendors, internal Account/Creative Leadership teams, Finance (internal and/or client), and Corporate Media.
Availability to travel if needed.

Responsibilities

Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced piece of business.
Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points.
Offers guidance, support, and proactive solutions to the team in regard to problems which arise in the media planning and buying process.
Act as a key media visionary and client lead.
Define and implement process for continuous measurement and improvement (goal setting with client, team, and intra-agency), including workflow and process streamlining.
Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy.
Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting.
Confidently present and sell in media recommendations to clients.
Involved in new business and integration of new clients into the media department, as needed.

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