Media Coordinator

Gupta Media•Boston, MA

2d•$58,000 - $62,000•Onsite

About The Position

Forget the clichés about advertising. You don’t need a marketing degree to succeed here. Sure, we hire people with degrees in marketing and business. But some of our best employees have also come from backgrounds in neuroscience, finance, psychology, and music—and members of our team are also DJs, cake bosses, bedazzlers, world travelers, rock singers, athletes, and poets. At Gupta Media, your quirks add to your qualifications. If you don’t fit into a box, you’ll fit in perfectly. About Us Gupta was founded over 25 years ago with one mission: to help brands grow through innovative and effective advertising. From sports franchises like the Cleveland Cavaliers to the Florida Panthers, iconic entertainment giants like Sony Music and Disney, and global brands like Amazon and Fender, we’ve built a reputation for driving results. We’re competitive, innovative, and just a little obsessed with making marketing better every day. The Role As a Media Coordinator, you’ll play a key role in launching paid media campaigns, analyzing results, and making data-driven decisions to deliver exceptional client outcomes. Our hands-on Medley:Onramp training program will teach you everything you need to know about platforms like Meta, Google Ads, and TikTok, plus the strategies that make them work.

Requirements

Have a Bachelor’s degree with a minimum GPA of 3.3.
Have a passion for marketing and advertising, along with a desire to dig deeper into what makes good advertising great.
Possess a solid working knowledge of spreadsheets (know the basic functions and an advanced formula or two).
Enjoy diving into and talking about data, numbers, rates, and what they could all mean for your clients and campaigns.
Thrive in fast-paced environments and manage multiple priorities like a pro.
Are a leader in your own right—whether you captained a team, led a student org, or carried group projects across the finish line.
Have a drive to keep learning, growing, and asking “what’s next?"
Candidates must be authorized to work in the US for at least 3 years.

Responsibilities

Master Digital Marketing: Build, optimize, and manage campaigns across top platforms. You’ll learn how to target audiences, A/B test ad copy, and measure success using metrics like CPM, CPC, CPV, and CPA.
Communicate with Confidence: Develop the skills to interpret complex data and share insights that matter. Whether crafting a report or explaining trends to clients, your ability to tell a story with numbers will set you apart.
Leverage Analytics: Data is at the heart of everything we do. You’ll work with tools like Excel, Google Sheets, and Google Analytics while applying formulas, functions, and calculations to uncover trends, solve problems, and deliver results. If you enjoy predicting outcomes (be it a fantasy league or Dancing with the Stars), you’ll feel right at home.