Measurement Science Lead
About The Position
Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Job Summary Universal Ads is seeking a Measurement Science Lead to help scale and operationalize how we measure advertiser impact. This role will support incrementality studies, trial first-party measurement solutions in pilot stages, and conduct deep campaign analytics to inform product and revenue strategy. This is a hands-on, data-driven role for someone with 3–6 years of experience in advertising measurement who is comfortable operating in a fast-moving, cross-functional environment. This role will serve as a lead external Measurement Science voice and resource for translating methodologies, results/insights, and recommendations for Sales and clients
Requirements
- Campaign Measurement
- Data Analysis Tools
- Experimental Research Design
- Measurement Science
- Measurement Technologies
- Python (Programming Language)
- Stakeholder Influence
- 3–6 years of experience in advertising measurement
- Bachelor's Degree
- 7-10 Years Relevant Work Experience
Responsibilities
- Incrementality & Experimental Design Support design and execution of geo-based and quasi-experimental studies (geo lift, holdout, DiD, reverse holdout)
- Evaluate test power, holdout allocation, duration, and spend structure
- Partner with third-party measurement vendors to ensure methodological rigor (geo lift, MTA, MMM, brand metrics, etc.)
- Translate results into clear business implications for Clients, Sales and Product
- Trial and evaluate first-party measurement solutions in early-stage pilots
- Stress-test methodology, validate outputs, and identify data gaps
- Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure
- Provide structured recommendations prior to broader rollout
- Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers
- Identify trends across categories, spend tiers, dimensions, and markets
- Enhance internal benchmarks and norms
- Surface actionable insights that inform optimization and product improvements
- Partner with Sales to scope defensible measurement plans and align on realistic performance expectations
- Collaborate with Product to prioritize measurement roadmap initiatives
- Support PMM / Marketing with data-backed case studies and performance narratives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
