MBA Product Marketing Intern - Platform, 2026 Summer U.S

Atlassian • San Francisco, CA

6d • $29 - $40

About The Position

Working at Atlassian Atlassians have the flexibility to work where they can collaborate most effectively with their team, whether at home, one of our global offices, or both. As a distributed-first company, all interviews are conducted virtually. We hire in any country where we have a legal entity. Learn how we work at go.atlassian.com/distributed . Your Future Org Atlassian’s Intern program combines hands-on technical training, professional growth opportunities, dedicated mentorship, and strong social connections. This holistic approach empowers students to hit the ground running and sets them up for a successful and impactful career at Atlassian! This position is not eligible for F1 and J1 students. It is not available for any work sponsorship. Our paid internship program runs for 12 weeks between May-August or June- September 2026. Your Future Team It’s an exciting time to join Atlassian’s Platform Product Marketing team to drive a high-impact research and insights initiative that will shape the H2 integrated platform campaign. You’ll quantify how existing customers perceive the Atlassian Cloud Platform versus Microsoft and ServiceNow across the themes of Openness, Data, AI, and Trust, and translate those insights into actionable recommendations for messaging, campaign assets, and measurement. As a Product Marketing MBA Intern, you’ll gain hands on experience in competitive and market research, customer research, and messaging and positioning.

Requirements

• Able to commit to a 12-week full-time (40hrs/week) program during Summer 2026
• Currently enrolled full-time in an MBA degree program and returning to the program after the completion of the internship, graduating by June 2027
• Passionate about marketing, aware of key marketing frameworks, and interested in the B2B SaaS landscape
• Able to analyze complex problems and propose effective solutions, with strong critical thinking skills
• Are a collaborative team player who thrives in cross-functional environments and values diverse perspectives
• Have a self-starter mentality with a proactive approach to learning and problem-solving

Nice To Haves

• Experience using Atlassian apps (Jira, Confluence, Loom, Trello)

Responsibilities

• Customer & Buyer Perception Study Design and execute a short quant survey (in partnership with Research/CSM/CLM) to DC and Cloud customers.
• Analyze awareness and perception of the Atlassian Cloud Platform, focusing on Openness, Data, AI, and Trust.
• Identify blockers to platform adoption and perceived alternatives (e.g., Microsoft, ServiceNow, homegrown).
• Deliver a slide report and executive summary with key findings and proof points, including 2–3 media-ready headline stats.
• Competitive Positioning Deep Dive Analyze Microsoft and ServiceNow messaging across websites, analyst reports, press coverage, and social channels.
• Map competitive narratives by persona (Admins, ITDMs, Security/Legal, Data roles) across Openness, Data, AI, and Trust.
• Produce a teardown deck with positioning maps and SWOT, plus a battlecard summary for sales enablement and campaign planning.
• Narrative & Measurement Inputs Synthesize research into a recommended narrative hierarchy and a shortlist of messages to test in paid media (e.g., LinkedIn).
• Propose a simple measurement framework for platform share of voice and platform mentions in executive-targeted channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 5,001-10,000 employees